The Startup Company Guide to PPC Advertising

The Startup Company Guide to PPC Advertising

Pay-per-click advertising (PPC for short) is one of the most utilized digital marketing tactics by startup and local businesses. PPC advertising enables you to post ads for your business on popular search engines like Google. Thanks to its budget management system,...
What is an invalid click in a Google AdWords campaign?

What is an invalid click in a Google AdWords campaign?

When it comes to advertising, I bet Google isn’t the first thing that comes to mind. Despite this, Google AdWords is a very efficient marketing tool. It allows small to medium sized businesses with smaller budgets to advertise their company’s products and services on...