Developing your website can be both a creative and stressful time. There’s an entire checklist of requirements to meet in order to ensure that your site functions efficiently, in addition to shaping it in your vision from a visual perspective. However, one thing that many individuals fail to think about during the development process is SEO. There’s this misconception that SEO is something that is handled after the website has already gone live but this is farthest from the truth. Thinking about search engine optimization from the beginning is the key to effectively enhancing your website’s visibility on search engines. Today’s blog post is about what you can do to increase your site’s SEO ranking before it ever goes live.
Prepare Your Blog Ahead of Time
A blog can do wonders for your SEO ranking so try to make sure it’s established before your website goes live. Your website should have at least five or six blog posts at the ready, all fully optimized before launch. However, keep in mind that quality beats quantity in this regard and to not post content that is not up to standard. Prepping your blog will give you a head start on receiving authority over other websites.
Ensure Your Pages are Optimized from the Beginning
Taking care of the SEO from the very start can save you a lot of time and frustration in regards to your webpages. Make sure that all of your pages contain long-form and relevant content. Make an attempt to shoot for a minimum of 300 words per page. In addition to this, ensure that you include keywords in both your page content, as well as your headers and subtitles. Taking care of these of things first will increase the chances of a high initial ranking.
Get Your Social Media Profiles in Order
Like with your blog, social media should be taken care of before your site goes lives. Get a head start on building your social media presence by engaging with your audience on sites Facebook, Twitter, and Instagram. By providing your audience with content through these social channels, you can guide them to and build anticipation for your website’s launch. Also, don’t hesitate to Backlinks your profiles to a “Coming Soon” page as this will help with your SEO, as well as let them know that something is coming down the pipeline.
Post a “Coming Soon” Page
Believe it or not, a coming soon page is more important than you may think. In addition to letting visitor know that your site will be going live sometime in the near future, it also serves a purpose in regards to SEO. Coming soon page content can be optimized just like any other page and should include your company’s overview, location, and contact information. This allows you to build your brand without having a complete website as well as content for the search engines to pick up. Another thing to remember is that search engines rank older sites higher than newer ones, and creating a coming soon page may just give your site that longevity it needs to beat out the competition.
Get Your Site Listed
When it comes to your business’ website, it is imperative that it’s registered with the appropriate local listing sites. This includes Yelp, Google My Business, Facebook, Bing, and a ton of others. Local listing sites allow consumers to research information regarding your business like location, products and services, operating hours, and contact info. This can greatly affect your SEO but keep in mind that your information must be consistent throughout all platforms if it is to work effectively.
Handling your SEO from the offset can save you a ton of time, money, and effort down the road. Search engines recognize websites that make SEO a priority from the beginning and take precedent over ones that do not. By following these steps, you have already put your undeveloped website miles ahead of those that failed to take initiative. Keep up the good work!
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