Long Island Search Engine Marketing

How does PPC Marketing work?

Google, being the innovative powerhouse that it is, has changed the way businesses can market their products and services with the introduction of Search Engine Marketing via pay-per-click campaigns. But what is it exactly? AdWords enables users to advertise their brand, products, and services online. Divided into the Search and Display networks, AdWords opens the door for business owners looking to advertise without overspending. Advertising your business on search engines and other websites can be highly beneficial if you know who you’re targeting. With our SEM services, we can provide you with the design, keywords, and analytics that allow consumers to view your ads when they search for similar topics and phrases.

No longer stress about cost with the ability to control your campaign budget and Pay-Per-Click advertising, meaning you only have to pay when someone clicks on your ad. The addition of geo-marketing, also allows you to control who sees your ad in relation to the location of your business.

Reach your audience via Search Engine Marketing

Our services include


  • Campaign Set Up

    Target Points gets your AdWords campaign off the ground, deciding which networks will suit your business the best, and developing efficient techniques to better optimize your ad presence.

  • Ad Optimization

    Optimization is not only restricted to your website and blog’s content as they can also be utilized in your AdWords campaign. Target Points provides your content with the optimization tactics required to put your ads at the top of the list.

  • PPC Maintenance

    The best thing about our PPC maintenance services is that you don’t have to do a thing. Let us do all the heavy lifting as we effectively manage your PPC campaign and budget, while conveying your messages in a concise manner.


  • Landing Page Optimization

    Landing pages play a primary role in the inbound marketing process as they guide leads along the buyer’s journey. Target Points optimizes your landing pages, increasing the chances of prospective clients coming across them on search engines.

  • Keyword Research

    Target Points applies keyword research to your Pay-Per-Click campaign (PPC), working to discover only the best ones related to your products and service to optimize your ads.

  • Analysis & Reports

    With AdWords campaigns come tons of information and analytics to sift through. Fortunately Target Points handles the reporting portion of your campaign, tracking performance and keeping a look out for invalid clicks.

PPC Management Pricing

Our PPC management package design for all small & medium sized business
to get top ranking results in search engine.

  • PPC management Pricing Package1
  • PPC management Pricing Package2
  • PPC management Pricing Package3

Ready to talk about your SEM project?

Request a Quote

The PPC Marketing Process

In the initial step of the process, Our search engine marketing specialists conduct research on your business, products, website, and competition that assists with developing an effective AdWords campaign.
Our search engine marketing specialists now utilize the information and insight garnered to begin planning out a Pay-per-click campaign that appeals to your audience while aligning your business objectives.
After a strategy has been established, it’s time to begin your search engine marketing campaign, setting up your account, and designing the ads that will be used.
Our search engine marketing specialists monitor your campaign performance, while optimizing your ads through the use of relevant keywords.
The numbers are out! Our search engine marketing specialists provide a report detailing campaign performance, relevant clicks received and potential adjustments based on results.

Have any question about PPC Marketing?
Let us know. 516.467.1846


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