Long Island Search Engine Marketing
How does PPC Marketing work?
Google, being the innovative powerhouse that it is, has changed the way businesses can market their products and services with the introduction of Search Engine Marketing via pay-per-click campaigns. But what is it exactly? AdWords enables users to advertise their brand, products, and services online. Divided into the Search and Display networks, AdWords opens the door for business owners looking to advertise without overspending. Advertising your business on search engines and other websites can be highly beneficial if you know who you’re targeting. With our SEM services, we can provide you with the design, keywords, and analytics that allow consumers to view your ads when they search for similar topics and phrases.
No longer stress about cost with the ability to control your campaign budget and Pay-Per-Click advertising, meaning you only have to pay when someone clicks on your ad. The addition of geo-marketing, also allows you to control who sees your ad in relation to the location of your business.
Reach your audience via Search Engine Marketing
Our services include
Campaign Set Up
Target Points gets your AdWords campaign off the ground, deciding which networks will suit your business the best, and developing efficient techniques to better optimize your ad presence.
Optimization is not only restricted to your website and blog’s content as they can also be utilized in your AdWords campaign. Target Points provides your content with the optimization tactics required to put your ads at the top of the list.
The best thing about our PPC maintenance services is that you don’t have to do a thing. Let us do all the heavy lifting as we effectively manage your PPC campaign and budget, while conveying your messages in a concise manner.
Landing Page Optimization
Landing pages play a primary role in the inbound marketing process as they guide leads along the buyer’s journey. Target Points optimizes your landing pages, increasing the chances of prospective clients coming across them on search engines.
Target Points applies keyword research to your Pay-Per-Click campaign (PPC), working to discover only the best ones related to your products and service to optimize your ads.
Analysis & Reports
With AdWords campaigns come tons of information and analytics to sift through. Fortunately Target Points handles the reporting portion of your campaign, tracking performance and keeping a look out for invalid clicks.
The PPC Marketing Process
Have any question about PPC Marketing?
Let us know. 516.467.1846
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