The digital landscape is continuously evolving with new technology and changing browsing behavior. One of the main concepts that continues to thrive is search engine optimization (SEO) which is part of every successful company’s marketing strategy. There are many benefits to implementing SEO practices, hiring Maine SEO experts and having an SEO technical audit performed at least once per year.
Why Your Website Needs SEO
SEO must be on your website for three primary reasons: brand awareness, cost effectiveness and increased organic traffic.
The top position rankings that appear first, when typing keywords into a search engine, always have the most impressions. Therefore, having your website appear in the top search results provides more exposure. Also, being on the first page associates your brand with those keywords and gives you the credibility of being an authority on specific subjects.
SEO is one of the most cost-effective marketing strategies because it specifically targets visitors who are already searching for products or services. SEO is considered inbound so it eliminates the need for outbound cold-calling. Since the visitors are searching for a specific product, they are targeted as potential consumers.
Increased Organic Traffic
Ranking in the top positions results in a considerable increase in traffic. SEO focuses on making relevant content and keywords more searchable by using meta descriptions and title tags, which appear in the result pages. This leads to increased click-through-rates (CTR), which promotes greater web traffic. The more targeted visitors viewing your site, the higher probability of a sale.
Why Hire a Maine SEO Consulting Firm
Not every business is aware of the SEO tricks and tips so it can often be a momentous task to perform alone. Luckily, there are many Maine SEO consulting businesses that can help. There are numerous benefits of hiring Maine SEO services including better results, campaign maintenance and saves time.
You may have the best-designed website in the world but if traffic is sluggish, then nobody will see it. A Maine SEO company can help improve your page ranking almost overnight by tweaking content, adding meta tags and descriptions and implementing many other best practices to make your site more appealing to visitors and increasing traffic.
SEO is constantly changing. If hearing the words “Panda” and “Penguin” make you think of zoo animals then you need to hire an SEO firm. Search engines are constantly updating their algorithms to improve the user experience. Your SEO consultant will be knowledgeable of these changes and how to keep your site aligned.
By outsourcing SEO to professionals, you are saving time to work on running the business or managing a department. Growing businesses typically transfer this type of work to Maine SEO experts since they have many more resources for delegation.
Importance of an SEO Technical Audit
An SEO audit helps assess the performance of each page on your website. It can reveal major holes and misses in your content. When hiring a Maine SEO company, they will first perform an SEO technical audit to determine which areas need to be fixed. An SEO technical audit is important for three reasons: determining SEO weaknesses, focusing on your SEO strategy and identifying competitor strengths.
Determining SEO Weaknesses
The audit will identify SEO activities that are underperforming. For instance, the audit may show that you do not have relevant keywords, meta descriptions, or social media sharing buttons. The report could also show that you have duplicate content, detrimental inbound links or slow speeds.
Focusing on SEO Strategy
Once the audit identifies the areas in which you are performing well, you can focus on the areas that need improving. For instance, writing keywords in HTML, removing duplicate content, increasing your site speed, eliminating poisonous back links, installing social media buttons and earning backlinks from credible sites are common improvements that sites need to make.
Identifying Competitor Strengths
An SEO audit also helps you uncover competitor SEO activities that are performing well. For instance, you may learn that your competitors have qualified inbound links, fast website speeds and proper attributes in the content of their sites. This highlights areas to improve your own performance.
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