On-page Search Engine Optimization
On Page SEO is a vital practice in digital marketing that all businesses who have websites need to implement. If you are not optimizing your webpage through On-Page optimization for SEO, your webpages will be missing out on being ranked as one of the top 10 in search engine listings. The reason why this is truer than ever, is because your competition will be practicing their on-page optimization to increase their rankings on search engines. Your competition will hire digital marketers to make sure their webpages are ahead in the game. SEO is all about lead generation, being able to bring a mass number of potential consumers to your webpage is the name of the game for SEO. But there is definitely more to SEO than meets the eyes. In this article, we talk about how important SEO On-Page optimization is for your business, and why it’s vital for your company’s success.
*There are a few factors that people need to embrace when it comes to On-Page Optimization for SEO
Title Tag for On-page SEO
Whenever you are writing a title tag (also known as a title element) for your website, make sure you have keywords (branded or non-branded) to help optimize your title tag for search engine results. Title tags are very important for SEO. Search engine’s send out their bots and crawlers to index websites and the content on the internet that are relevant to a specific user’s search query. One way search engines will index webpages from relevant to lease relevant is to see if the title tags actually have related keywords that search engine users are seeking for. Title tags provide to search engine bots a brief introduction onto what kind of information you will provide to users. Searching title tags are one of the first steps search engine bots will look at to determine if they should continue on searching through the rest of your webpage and its content, to figure out if your webpage or content is good enough for users to read. The better optimized your content is, and your website is developed, the higher your rankings on search engines will be.
Optimizing your title tag is important, because it brings a stature of relevancy to your webpage. Title tags have been considered to be one of the longest practiced and one of the most relevant SEO factors to ever be implemented for digital marketing. Title tags are found in three critical areas: browsers, search engine results, and external websites. So it’s important that you write title tags not only to optimize your webpage through keyword placements, but to also make sure that your title tag seems like it was written by a human being, and not a robot. When title tags pop up to users searching for vital information through search engines, you need to consider your title tags readability, and how it can emotionally impact your readers (which is part of marketing in the world of digital marketing). While optimizing your keywords in title tags is important, that’s only one half of the On-Page SEO practice. Later in this article, you will learn the other half of good On-page SEO, which is how to write good compelling content.
Title tags are considered the second most important SEO practice right after having good unique content (which we will get to later in this article).
URL for On-page SEO
To make indexing even easier for search engine bots to read and crawl through, businesses will need to look through their websites, and see how well it has been developed and optimized for SEO. A website’s URL can provide information that will determine if there are any forms of relevant coordination done on your webpage that meets a searcher’s needs. Which generally means, if your webpage is not organized well enough for search engine bots and crawlers to find the related and relevant content that regular human beings are looking for, then how do you expect these regular human beings to find it on their own? Search engines want you to make the life of readers easier. Good On-page SEO executes bona fide category hierarchy in URL’s, each category relating to what a user is originally searching for.
Here is a good example of how search engine hierarchy works:
At TargetPoints Inc. we offer a website checklist that you can download to make sure your webpage is optimized for better generic marketing, branding, and SEO.
Above, if you look at the websites URL, we explain to search engine bots that at targetpointsinc.com, we offer a category about “website” and in that category you will find an article with the keywords “website checklist everything youll (you’ll) need”.
This is a category hierarchy found on TargetPoints Inc.’s website URL. So if users are looking for a “website checklist”, we have that content in our website category. You’ll be able to find it by clicking through the hierarchy on our webpage.
For SEO, search engine bots will deduce your category hierarchy on our URL, and will deem it relevant if the URL offers information that the web searcher is looking for… plane, simple, and easy to find.
Here is a bad example of URL hierarchy:
Nowhere on this link above does it explain anything to search engine bots what it can find. Your domain names may be relevant, but there is no category hierarchy in your URL. If don’t make it easy for bots to find any related information to a user’s search query, bots will already think you don’t offer the right content at all. The only way Search Engines will make your page relevant is if people search for 8u2r3i… if that doesn’t happen, your website will definitely be ranked lower than a website who shows category hierarchy.
Coding for On-page SEO
Coding is a substantial factor for better on-page SEO practices. In order to optimize your webpage for SEO, it’s also important that you provide good coding practice that is readable for search engine bots to understand. Title tags, headings, sub-headings, italicizing, bolding, alternate texts, are all coded onto a website, primarily done using HTML (HyperText Markup Language). Understanding how to use coding will optimize your webpage for better On-page SEO.
Content (The Meat of SEO)
So, in order to optimize your website though on-page SEO even further, you can’t only have a good title tags, URL hierarchy, or rely on coding to only optimize your webpage for better search engine rankings. You need to also have relevant, valuable, unique content that resonates with search queries. Because content is the most vital ingredient for proper On-page SEO to be done to your webpage.
Everything I have already explained to you before (briefly) are core factors to On-page SEO. But the main ingredients to this dish (on-page SEO) is content. Content can be explained in two ways.
1.) Using Content to better your websites On-page SEO
Content can be used for bettering your search engine results, by providing to search engine bots what they want to see. What makes content relevant to search engine bots is the keyword relevancy of the topics you are writing about. Making sure you have relevant keywords in your headings (h1 or h2 tags) and in the title tags via HTML is important for good on-page SEO. You will also need to write the content very well, to confirm its readability for users to read. It’s also important to include the relevant keywords into your body paragraph of the relevant topic you are writing about, and that the topic matter in the paragraphs matches the title it was given.
2.) Using Content for your readers
The other way content should be written for on-page SEO includes providing to your readers readable, juicy, meaty, unique content that makes your readers want to click on a link on your page, or to partake in another action on your website. After having a viewer read your content, it should make them want to keep on reading, or to at least stay on your webpage, so they can continue reading other contents that you may have published, or perhaps buy what you are selling. There shouldn’t be a bounce rate from your content page, which may indicate that your written work isn’t quite good enough, compared to the competitions content posts. Having viewers bounce from your webpage to the competitions is a big no-no from a marketer’s standpoint, and it will encourage Google and Bing search engine bots to not want to rank your page if it does meet user’s satisfaction.
Content is supposed to provide knowledge and information to the readers, so that they feel like they are connecting with the brands name, message, and imagery of the topic. Content should be able to move people to want to partake in a particular action, or to emotionally move them to think in a variety of ways that will hopefully open doors to a positive outcome towards your content curation efforts. It’s never good to write content that induces a high bounce rate from your website to a competitor’s website.
Google search engines will also know if your content is readable or not. If your content has sufficient amount of unique content in the paragraph, that stands out from the rest of the competition, then great! To stand out amongst the other posts and articles provided in the World Wide Web is no easy feat to accomplish. Having good and unique content that relates to a searcher’s query on search engines is part of on-page SEO, you cannot substitute content for SEO. What that means is that if your article has become unreadable through overdoing your SEO implementations, Google won’t accept it as relevant or valuable content for users to read. To please its users, Google and Bing will do its best to provide the most readable, highly qualified, relevant, and unique content to its user, to appease them so that they will continue on to use Google or Bing’s search engines. The last thing Google or Bing wants to provide to its users is content that the users don’t like to read, or content that is irrelevant to a searched topic.
Make sure you optimize your webpages with on-page SEO for higher search engine results. It’s important to develop a webpage that is mobile friendly and has been optimized through coding so that search engine bots can read in detail what your site truly offers. Put the right amount of keywords in title tags, headings, and in your body paragraph, but don’t overdo it with keywords in your content (so that your content become unreadable). Having readable and good content to provide to your viewers is the most important factor of on-page SEO. But using good On-page SEO practices to create better content and organization of your webpages, as well as other small nooks here and there, will be your ticket to having your webpage and websites rank even higher on search engines.