Our PPC Management package is designed to help your campaign to reduce CPC (Cost-Per-Click) & increase CTR (Click-Through Rate). This will help generate more qualified leads & increase your ROI.
PPC Management Feature Description
Learn the terms and definitions that make up our PPC Management packages. For additional information, feel free to contact us anytime.
Monthly PPC spend with PPC networks
The range of your budget differs per service package we offer.
Keywords in campaign
Keyword usage is one of the most important concepts used in both SEO & SEM (PPC). But using them in both aspects generate different kinds of results. Depending on the plan you pay, we can utilize up to 10,000 keywords for your PPC campaigns.
Google PPC Network
Google’s PPC network is vast, ranging from search engine ads, to millions of partnered business’s websites for advertisement (Youtube, CNN, Etc.).
Bing PPC Networks
Bing’s PPC is very similar to Google’s PPC ad management and networks. But advertising strategies may vary on both platforms as Google display network and quality score apparatus differs from the way Bing does their ad reach and quality score.
Facebook PPC is one of the most predominant ways to obtain advertising reach compared to other social media strategies.
For those who have visited your website, but didn’t become converters. You can create remarketing tactics and strategies to help reel in a higher ROI.
Creating your PPC campaign and strategy
Starting your campaigns for PPC will seem daunting, especially if it’s your first time doing PPC. We’ll be there to help develop your strategy and your campaign through its initial stages.
We analyze your competition to see how we differ from them, and to determine their strengths and weaknesses in their own PPC campaigns.
Advanced keyword research
We do extensive research and analyze which keywords works best, without any legal confrontation with other companies’ trademarks, etc., for optimizing your business’s campaigns.
Ad campaign copywriting
We develop the best kind of content for your campaigns and ads.
Ad copy performance testing
We test and analyze our campaigns, and its content, for ultimate optimization.
Relevant keyword tweaking and development
We do extensive research on how well keywords are doing within your ads. For the campaigns that are working, we tweak it to make it better, and work to replace keywords not showing us any results.
The use of dynamic keyword insertion
Dynamic keyword insertion (DKI) is an advance keyword tool, offered by Google AdWords, to indicate a replacing of a keyword code, with another relevant keyword in your AdWords ad group when needed.
Integrating PPC to Google Analytics and goal tracking
We will establish our PPC campaigns to Google analytics, as well as to curate goals for your company, and track the progress of those goals using analytical analysis.
Reporting of analytical results
A part of digital marketing involves the analysis of our campaigns. We will engage in reporting to you, your companies PPC results.
Strategic bid management
There are a variety of bid strategies to take when implementing a PPC campaign. But it’s mostly centered on the type of outreach you want, and the budget you currently plan to implement.
Monitoring your account settings for PPC
We’ll monitor your PPC campaigns, to make sure they are optimized for better results via performance statistics, geotargeting, language targeting, etc.
Personal account management
Our experts are tasked to make sure they provide results to each company they are assigned to.
2 monthly consultations
If we just hand you the data, you may not know what to even do with it. You can consult with us about future PPC campaigns and your current ones too.
Monitoring clicks, conversions and click fraud activity
We’ll be able to monitor your PPC campaigns with the metrics we lay out for it, including indication of immoral practices, such as click fraud or hacking attempts.
Setting up and managing your rule based biddings
We will setup up your rule based bidding for your current campaigns.
International PPC campaigns
Your PPC campaigns has the ability to target ads internationally.
Ecommerce PPC ROI reporting
We’ll analyze your current PPC ads for your PPC ecommerce campaigns.
Implementation of landing pages and its design
Having a great landing page will affect how users see your product, brand, and service. Making sure you have a landing page that is relevant will also affect your bid strategy and your campaigns quality score.
Reporting website analyses conversions
We analyze the current status of your websites (and your PPC campaigns), to determine how credible it is at converting visitors into convertors / buyers. We will send you a full report on our analysis.
Banner ad design for remarketing
We will develop persuasive, unique, beautiful, content rich banner ads for your remarketing tactics.
Facebook remarketing tactics
We will create remarketing solutions for your Facebook campaigns, including banner ad designs.
Implementing website conversion analysis
We will not only report the analysis of your website, and how well it does in converting visitors into consumers, but we will also implement best practices to increase the consumer conversion rate.
Multivariant testing on landing page
We provide multivariate testing solutions to best optimize our landing pages. In our tests, we establish a high amount of variables, and determine which variables effect one another.
Multivariant testing ecommerce store & checkout/cart process
We determine which products and services are doing better or worse, compared to your other products and services through the multivariate testing process.
Monthly performance & analysis reporting
We report and analyze to you the progress of your current PPC campaigns.
Free $100 AdWords credit to new clients
We believe that we will not only bring you a return on your investment, but we believe you will consider us a fantastic service for your company. We will give you $100 for your initial AdWords campaign, and we believe you’ll stick around longer, once you know how awesome we are at what we do.
One time setup (1st month)
We will develop and setup your AdWords campaign for you.
What is progressive monthly management cost?
Depending on how much money you spend within your budget, we will bill you a specific amount for our service.