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Frequently Asked Questions
Please find below most common questions & answers for Social Media Advertising Pricing.
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What is B2B Advertising?
B2B advertising stands for “business to business”. This involves developing a marketing strategy that is targeted towards other businesses. Demographics factors commonly taken into consideration for B2B advertising are industry, business size, number of customers, geographic region.
What is B2C Advertising?
B2C advertising stands for “business to consumer”. This involves developing a marketing strategy that is targeted towards individual consumers. Demographic factors common taken into consideration for B2C advertising are race, age, income, occupation, and geographic region.
What is Commerce Social Advertising?
Commerce social advertising the technique of using the recommendations of your audience’s social following to promote your products or services. For example, if someone has already purchased your product, they can recommend it to their friends and followers on social media, increasing your brand’s exposure. This is also referred to as influencer commerce.
What is Social Media Advertising?
Without getting too technical, social media advertising involves promoting your business using any of its platforms including Facebook, Twitter, and Instagram. Social Media Advertising allows you to post ads and target them to a specific audience based on their geographic region, interests, workplace, age, industry, and other key demographics. This means that your ads will only be viewed by users that have a potential interest in your business.
What is Social Media Remarketing?
Social media remarketing involves targeting consumers that have already visited your website. The great thing about remarketing is that you already know who you’re targeting, which makes tuning your strategy to their needs much easier. Remarketing (when applicable) also eliminates the issue of promoting your business to those that are not interested in your industry.
How Do You I know Which Social Media Platforms are Right for Me?
Discovering which social media platforms to advertise on is a part of the strategic process. Your industry, business model, products, and target audience are all deciding factors in choosing which social platforms to advertise on. If you’re having trouble making a decision, don’t hesitate to speak with one of our social media specialists.
What Does the Word “Segmentation” Mean?
Segmentation is the process of dividing your target audience into different groups based on various demographics. This includes geographic region, age, industry, income, workplace, race, and gender. Segmenting your audience makes it easier to identify their individual needs and create more efficient marketing strategies.
What are “Promoted Tweets and Promoted Pins”?
Promoted tweets (For Twitter) and pins (For Pinterest) are posts that can be boosted for a small price in order to increase their visibility. Promoted tweets and pins have a higher chance of reaching a larger audience than ones that are not. Our team can determine which posts should be promoted.
How Do I Know Which Pricing Option is best for me?
As with anything, whichever pricing package you select should be based on your business’ unique situation. That includes your budget, size of your audience, current marketing strategy, and industry. Our specialists will sit with you to determine which package best suits your needs.
What is Custom Advertisement Design?
Custom advertisement design is the creation of ads specific to your brand’s identity that will be promoted on social media. This means developing advertisements that utilize your brand’s colors, logos, front, and taglines while also creating copy and messages that sum up what you’re selling and who you’re selling it to.
What is Keyword Targeting?
Keyword targeting is the use of specific terms and phrases that help target members of your audience that have a direct interest in your industry. This involves researching which words and phrases your consumers use when searching for products and services in your industry and applying them to your ads. This way, the next time they use these keywords, your ads appears near the top of the list.
What is a Mobile Targeted Ad?
Mobile Targeted Ads are advertisements created specifically for mobile devices like smartphones and tablets. These differ from traditional ads as they are coded to appear on mobile devices and suit their small, more compact screens. Like traditional ads, mobile targeted ads are also driven through the use of keywords and demographic targeting.
What is Source File Delivery?
Source file delivery involves us sending you an original file of any ad design we create. This allows you to add it your portfolio as well as make any edits or adjustments you see fit.