When it comes to SEO and it’s pricing, things tend to change at a rapid pace. Certain factors that were pivotal months ago are no longer relevant in regards to enhancing your ranking on search engines. If that’s the case, just think about how different things were five years ago. Any SEO expert that has been in the industry for more than a few years can tell you that they’re probably not utilizing the same methods as when they first got started.

Since its conception, SEO has grown from an obscure digital marketing tactic into a multi-billion dollar industry with no intentions of stopping or slowing down. Along with its changes in methodologies and tools, SEO has seen a change in pricing as well. That’s right – if you thought you could acquire SEO services for the same prices you were once able to then think again.

For this special blog post, we’re going to go back in time – five years to be exact – in order to show you how much different things were in regards to SEO pricing and compare them to where we are in 2017. What is fair SEO pricing and what is too much? Allow us to show you.

5 Years Ago

Five years ago, SEO was a good way into its life cycle but still relatively young. Many businesses did not yet understand the potential for its application. Digital marketing itself was still on the rise, with a majority of firms in their startup phase.

In other words, SEO had something to prove. Not only did it have to show results but due to its lack of value at the time, SEO specialists couldn’t get the amount of money they wanted for their talents. Who would give it to them?

In 2012, SEO services generally ranged from $100 to $1000 per month. Not bad right? The price depended on various factors including how many pages were being optimized, whether it was being conducted on a local or national level, and if web design would be included. The smart businesses jumped on this trend and quickly saw results, witnessing an increase in website visits, leads, and conversions. Things we’re looking up.

Present Day SEO Pricing

Jump forward to 2017 and you can’t mention the word marketing without talking about SEO. The digital marketing tactic is practically being utilized by everyone in commerce, from local storefronts to startup companies to fortune 500 corporations. Those who aren’t yet using SEO are definitely digging deep into their pockets in order to enlist the top firms in the country – scratch that – the world. It’s no longer about what page you are on in the phonebook but now where you fall in the Google top ten.

If you’re on the second page, you might as well be invisible, and that’s something that is going to be reflected in your website visits. Along with the increase in SEO’s popularity, comes a hike in prices. Those tiny little SEO startups are multi-million dollar corporations with thousands of employees and a sizable amount of real estate.

Looking for services? Depending on the size of your business, you’re looking at spending anywhere from $199 to $7,500 per month. The factors determining price have more or less stayed the same but it’s time to cough up some serious cash if you want your website in Google’s top ten.

What Does This Mean Moving Forward?

No one knows for sure where SEO will be in another five years but I’d have to put my money on heights greater than it has already reached. SEO is already estimated to become an $80 billion industry by the year 2020, which should tell you something. For those working within the SEO industry, we suggest you prepare for a larger client list, and for those looking for services, get your checkbooks ready and call your accounts. Things are about to get pricey.

Do you want more information about our SEO Services? Then visit our website today!