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19 Factors That Will Affect Your SEO Ranking

Albert Einstein said: “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

In search engine optimization and the websites that compete for higher search results most SEO Experts start to optimize for keywords before they create relevance content & engaging marketing strategies. We at Target Points research & analyze SEO trends to enhance your strategy and explain key factors for ranking high in search engine result pages (SERPs).

19 Factors for your SEO Ranking in 2017
Infographic: 19 Factors That Will Affect Your SEO Ranking

AMP (Accelerated Mobile Page)

  • AMP enables you to create content customized for mobile devices and post it instantly.
  • This eliminates long load times, enhancing your SEO.

Micro-formats for your content

  • Pre-designed formats to place your content.
  • Contains common business information like address, phone number, and product info.
  • Allows your general info to be optimized along with content to increase your SEO ranking.

Low Quality Links

  • Links that connect to poor quality webpages can damage your SEO ranking.
  • Prevent this by closely observing your link building strategy.
  • Avoid purchasing links.

Speed Matters – Poor Hosting

  • If your website takes a long time to load, try taking a closer look at your hosting provider.
  • Find a hosting provider that can support your site’s data & content.

Speed Matters – Poor Coding

  • Is your site running on a high-speed hosting service but still facing issues?
  • Chances are that it may the way your website is coded that is causing things to lag.
  • Conflicts within your HTML can cause your website to slow down drastically.

Domain & Page Authority

  • Domain authority has to do with your website’s ranking on search engines.
  • Page authority is the ranking of an individual webpage.
  • Rankings are used to measure where you’ll fit on search engines.
  • Changes in your SEO strategy can both help and hurt these numbers.

High Bounce Rates

  • Bounce rate is the percentage of visitors that click on your website in a search engine and leave.
  • High bounce rates tell search engines that your website contains poor-quality content.
  • Low bounce = higher SEO. Remember that.

Incorrect Robot.txt

  • Robot.txt is a text file included in your site that tells search engines to go through your content.
  • This is how search engines find keywords, tags, and links.
  • Failure to use the correct file can lead to search engines skipping over you content.

Content Readability

  • Readability is the ease at which most readers can read your content.
  • Writing shorter sentences and using similar vocabulary will grant you a higher readability score.
  • The higher the score, the higher the SEO ranking.
  • Try to make your content as concise as possible for an optimal readability score.

Topical Relevance

  • Ensure that the content you’re writing has topical relevance to your website.
  • This includes content you link out to as well.
  • Writing or linking unrelated content can cause search engines to decrease your ranking.

Content Keywords

  • Keywords are what search engines use to determine where to place your website in the search engines.
  • Use strong keywords that emphasis your business, location, services, or anything specific to you.
  • When someone types that word into a search engine, your website will pop up.

Low Text to HTML Ratio

  • A low text to HTML ratio can harm your chances of achieving a positive SEO ranking.

Broken Links

  • Broken links are links that connect to webpages with a 404 error.
  • Be sure to always double check your links, as broken ones can severely hurt your SEO.

Page Request

  • Along with everything that makes your website run comes HTTP requests and files that can slow it down.
  • It is important that you combine files to reduce your number page request and lower load times.

Browser Caching

  • Browser caching allows a user’s web browser to save a version of your webpage, making it faster to load upon a second visit.
  • Activating this feature will increase your website’s load time, in turn enhancing your overall SEO ranking.


  • HTML compression involves making your website’s file sizes smaller to help with quicker load times.

Render Blocking

  • When creating your website you may find that certain scripts within your code cause it to take longer to load.
  • Prevent render-blocking by removing any scripts that cause your site to lag.

The Rise of Competition

  • Analyze your competitors’ SEO strengths and weaknesses against your own.
  • This is a great way of discovering how to beat them out of a higher search result ranking.

The Google Dance

  • As search engines continue to make changes in their analytics, expect your search ranking to change from time to time.
  • That may mean being number one on Monday, only to be number seven on Tuesday.
  • You’ll never know exactly what factor a search engine is making their priority.
Are you ready for SEO Ranking? “SEO Trends”

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