Every day millions of people use the internet to find things of interest. You have a product or service that you want them to find. In the old days, a person simply looked in their local phone book and found the thing or item of interest. But now, it’s possible to reach millions of people all over the world. Essentially your business can be found by anyone anywhere. But what sort of magic makes that happen? People search for products or services by using search engines. Keep in mind, search engine results are not in alphabetical order. Google and other search engines rely on precise algorithms to rank results. Those formulas are not publicized, therefore it is best to use a process known as search engine optimization (SEO). An Alabama SEO company is your best bet to make sure your website ranks high in search engine results. SEO can dramatically improve your results and internet traffic.
SEO and ROI
As a business owner you know that before you make any investments to the business, you need to figure out what your return on the investment (ROI) will be. If your site is consistently near the top of the page and shows up first in Google results, your keywords are working. SEO investment wouldn’t generate a favorable ROI. But if your site is not in the top spot or on the first page of results, research indicates that people typically don’t go past page one of search results. Since Google, Yahoo, and Bing are generally considered to be the top search engines, it is important to optimize your site so that your business or service shows up in top spots.
SEO may make a significant impact on your rankings. Let’s say your site shows up number 23 during a search. What that means is that there are 22 other businesses that people are likely to select before you. If your site shows up in the top 5 spots, you are in a significantly better position. This translates into more web traffic and potentially more business. Your ROI on your SEO investment could be easily captured when customers are able to find your business. Let’s face it – you’re in business to generate profits for yourself or shareholders. In the internet age, keywords are king. Site optimization serves as a vehicle to get your site in front of as many potential customers as possible. In most cases, your website is just as important as traditional forms of advertising. Searchers not only come to your site to purchase goods or services but to gather information about your company. Knowing how to reach these searchers is what the Alabama SEO company provides for you.
The SEO process
The first step in the SEO process is to boost your keywords. This is done by using your keywords in different ways. Frequency is important, but it’s not about stuffing your site with words. Images and videos can improve how search engines find your site. This will make your site show up in text searches as well as image searches. During the initial process, there isn’t a need to take down your site. Changes can be uploaded without taking the site down. In the event that minor changes are necessary to layout and design, this can be done with little or no downtime to the site. The goal is to get your site in front of as many of your potential customers as possible. Your Alabama SEO company can tweak your site to effectively have the site show up in more searches and in the top positions.
If your site contains blogs, social media, or newsletters, we can also apply SEO there as well. Keywords that relate to your business or service are added to your online presence. Just as searchers rely on search engines, they are also looking at Facebook, Twitter, Instagram, and other social media sites. Blogs about your product or service are a great way to increase your rankings. After all, you have more places to add critical keywords and phrases. Keep in mind, optimization is not about randomly stuffing the site with keywords. Rather, it is about finding ways to place the right keywords or phrases on your site based on current search engine algorithms.
Search engine algorithms change frequently, so it’s important to continually monitor your results. Trends in search engine performance can dramatically affect your site’s performance. Prevent drop-offs in rankings by continually monitoring keyword effectiveness. Following search trends is what we do best. The Alabama SEO company will monitor performance and tweak the site’s keywords so that your SEO ranking remains consistent.
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