Arkansas SEO Services
Managing a website is exciting – unless no one visits your site, which very well may be the case if your website is new. Maybe you aren’t sure how to get traffic to your site without having to pay high advertising fees. That’s where the expertise of an SEO Agency steps in and turns “no traffic” into “traffic that converts.”
With so many websites out there competing for Internet users’ attention, time, and dollars, a website with little to no traffic doesn’t stand a chance at making money. And it goes even further than that; you need targeted traffic, users who want what you have to offer, albeit a product, a service, a fight for a cause, or just outstanding content they are interested in. Having the “right” users – millions of them – land on your page will see your profits rise through meaningful conversions. This can all be done with our Arkansas SEO company.
While many Northwest Arkansas marketing agencies offer some level of advertising, it’s often a methodology called “spray and pray.” These marketing solutions involve getting as many passive viewers to see the ad as possible, and are sold by outdated metrics you would see when purchasing a roadside billboard. The days of selling advertising by impression count, or how many ‘eyeballs’ you’re able to get your message in front of, have been over for a while. What’s worse, the click-through rate (CTR) on these campaigns is often far below the industry average of 3-7%. We have heard NWA professionals pass off as little as 1% as a strong conversion point! Our managed PPC services would never settle for results at this level.
In the modern industry, SEO services are more than a “loss leader” or a pipe dream. It’s a tactical, powerful way to pre-qualify searchers. If you’re in a smaller market with long-standing big industry structures, you may mistakenly adopt their traditional business tactics. You have likely done this already and noticed the returns (if any) on your marketing are minimal.
We optimize your website to bring in the right people, the one’s who won’t bounce after a few seconds, but who will stay and browse and ultimately make a purchase or read your blog. These customers are also the ones who will return. The quality of the viewers is arguably more important than the quantity of viewers, and simply living in your local area is not enough to determine if the user is even interested in your service.
The Bentonville, Rogers, and Springdale markets have become increasingly competitive in the recent years. However, there is significant opportunity by building a long-game SEO strategy, and focusing on targeted marketing mechanisms over “spray and pray.”
It takes hard work to get traffic to a website. Google is constantly changing how they rank sites, and it is up to you to keep up with these changes while trying to come up with Google-approved and creative, inexpensive ways to get people to visit your site. This can easily add up to a full-time workload for website owners, leaving little time to take care of the rest of business. We get it. That’s why we offer SEO optimization services for websites looking to increase their performance and their bottom line. We take care of the traffic so you can take care of the customer.
Why Should You Invest in SEO Services?
Are you at the top of Google search engine rankings for your keywords? If the answer is no, then you need Arkansas SEO services. If you’re on page four of Google, that’s not good enough. If you’re on page two, that’s still not good enough. In fact, the only place you want be is on page one in the number one spot – each and every time. And that’s what our reputable SEO company will do for you. Once you’re on page one in the top spot, more users will be clicking on the link to your landing page.
Without SEO, people simply will not know your website exists. And if they don’t know about it, they’ll never visit it. Think about SEO as today’s new and improved Yellow Pages. Instead of a listing of alphabetical companies, however, Google lists companies according to whatever algorithms they have in place at the moment, along with other factors such as quality content and backlinks.
What Changes are Made when Utilizing SEO?
Usually, when you hire an SEO company to boost your traffic, you can expect a small amount of minor changes. For example, keywords are vitally important for SEO. That’s how people find your website. They search for a keyword such as “limo drivers in Arkansas” and will typically click on the first one that tops the list.
We work with clients to come up with the best-targeted keywords and keyword phrases that a large number of people are already searching for and we lead customers to your landing page based on those keywords. Because we may be using new keywords that you hadn’t thought of yet, small changes to your metadata will be necessary. This will include all pages, posts, pictures, products, and videos. We can easily make these changes for you to make your sure your entire website is SEO optimized with the strongest keywords possible. Very rarely would you need to make any big changes, such as redesigning your site.
Monitoring Your Website’s Performance
Your website’s performance needs to be monitored constantly. It’s kind of like housecleaning. You can’t expect to clean the bathroom once and expect it to stay that way. The same goes with your website. Because there are trends involved with SEO that determine your ranking on Google, your website’s SEO optimization will need to be continuously tweaked to take advantage of these trends. With our Arkansas SEO marketing, we make all of this possible. We monitor and test your website continuously to make sure it is always operating at peak performance.
A healthy business has more money coming in than going out. And to make money, you need lots and lots of traffic. To get it, let our Arkansas SEO agency help. Contact Target Points today to discuss the right services for your business.