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Target Points Inc

Digital Marketing

6 Digital Marketing Trends You Need To Prepare For

Digital marketing is evolving at a rapid pace, and it can be difficult to keep up with the latest trends. However, if you want to stay ahead of the curve, it is important to be aware of the latest developments. In the contemporary world, the importance of data in digital marketing cannot be undermined. In fact, data is available in such abundance that it is becoming nearly impossible for marketers to analyze all of it and draw valuable conclusions. 

8 Reasons Why User Experience Design is Essential for Your Website in 2022

The focus during web design is on delivering a user experience that is not only engaging but also useful. After all, if users cannot find what they are looking for on your site, then it is not doing its job properly. User experience (UX) design ensures that every element on your site – from the colors to the layout – works together to create a seamless and enjoyable experience for users and also improve your website’s page experience which is important for SEO.

Social Media Engagement

Instagram is one of the most powerful business tools in the world. With one billion users per month, the potential to grow your company from the ground up is limitless. The biggest factor that will determine success is engagement. Instagram engagement refers to likes, comments, shares, and other actions that validate that your content is resonating with users who see it.

How to Pin Posts to Your Instagram Profile

Instagram has continued its history of evolving and adapting to the needs of its users by releasing a new feature this month which allows to pin posts to a profile. This new innovation gives users the option to keep up to 3 posts at the top of their feed, allowing visitors to get a glimpse of must-see content. Pinned content can be from photos, videos, or reels that have been posted in the past.
To utilize this cool new feature, simply go to your Instagram feed and select a photo, video, or reel that you want to feature. At the top right of the selected post, click the 3 dots. Once you click the 3 dots above the post, it will bring up a menu: simply select “Pin to your profile” near the bottom of the list. Doing so will take the photo out of its current spot on your feed and place it at the very top of your grid, where your most recent post currently is. You can pin up to 3 posts, taking up the first row of your post grid if you choose to do so. To unpin a post, simply follow the same steps as pinning the post, but select “Unpin from profile.” This will revert the unpinned post to its original place within your post grid, putting it back in chronological order as you once had it.

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

What is Digital Content Marketing?

Digital content marketing is a technique of distributing and disseminating useful information to your target audience over the internet. Through digital content marketing, your business can communicate with your present and potential customers using search engines, email and social media. Depending on the aims of your organization’s marketing strategy, you can launch digital marketing campaigns using both free and paid media. With so many alternatives and tactics available in digital marketing, you have the freedom to be creative and try new things on a limited budget.

Branded Hashtags: What Are They?

A branded hashtag is a custom hashtag specifically for your brand. It can be the name of your company, products, campaigns, or slogans that are true to you. A hashtag is one of the most powerful tools in your marketing toolbox and can seamlessly connect you to your desired audiences.