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Target Points Inc

Digital Marketing

Branded Hashtags: What Are They?

A branded hashtag is a custom hashtag specifically for your brand. It can be the name of your company, products, campaigns, or slogans that are true to you. A hashtag is one of the most powerful tools in your marketing toolbox and can seamlessly connect you to your desired audiences.

Hero Shot: What it is and Why You Need One

A hero shot is the main image on a landing page. Ideally, it sets the tone for readers about what they’ll read. It’s also one of the most important parts of any effective landing page. Up to 75% of sales are lost due to a bad website or landing page experience. Luckily, there’s an easy formula to follow. Use a relevant image, show your values, make it emotional, use keywords and captions, all to decrease bounce rates.

Why an Inbound Marketing Strategy Is Important

Having an inbound marketing strategy means that your content is relevant and personalized to your customers. It’s about offering useful content and establishing your brand as a thought leader. The inbound marketing strategy methodology grows your organization organically, one meaningful interaction at a time. It’s about helping your potential consumer reach their goals, no matter what stage they’re in.

Proven Backlink Strategies to Increase SEO Results

More credible backlinks from authoritative sites lead to higher Google ranking. When your ranking goes up, your site’s traffic naturally increases. Implementation is a little more challenging. It all boils down to understanding and using the best strategies to ultimately improve SEO results. Guest posting, becoming a source, business directories, broken link building, and creating a resource are steps to take to get more credible backlinks.

Google Says: Fix Your Mobile Site

Google has been dropping hints for years about how much mobile-friendly websites matter. If yours isn’t up to par, it’s in your best interest to learn how Google indexing works and how to use the tools to make sure your site is working optimally. Considering the importance of mobile-first indexing and its role in returning search results, you should take the time to run your site through Test My Site. Doing so makes sure your site is working optimally for the search engine and gives you the tools to fix any issues that might exist.

How to Choose the Best SEO Company

When choosing a high quality digital marketing company for SEO services, realistic results are a priority. Don’t fall for buzz words, always discuss metrics, look for case studies and third party certifications. Working with a local company is always the best option because they’ll have unique insights into the area market. An SEO company in New York will know about colloquial terms and help you create a laser-focused SEO approach.

How to Measure Qualified Leads

There’s a difference between marketing qualified leads (MQL) and sales qualified leads (SQL). Marketing qualified leads have a degree of interest in your product or service. Sales qualified leads are those ready to make a purchase now.