Target Points Inc

Digital Marketing

The Social Media Planning Cycle

Also known as an SMM plan, a social media marketing plan contains the details of what you hope to accomplish on social media. It includes the actions an organization must take to achieve realistic goals. These actions are in a constant state of movement and are part of the social media planning cycle. The social media planning cycle is a 9-step process to develop your SMM plan by following a continually evolving process.

10 Ways to Increase Your Followers on Social Media

Success on social platforms is determined by your level of persistence and how willing you are to put yourself out there. While no one tactic is guaranteed to enhance your number of followers, combining a few is sure to garner some positive results. Whether you’re a small business looking to expand your digital presence or are just aiming to make a friend or two, here are ten things that you can do to increase your number of followers on social media. 1: Put Yourself Out There 2: Create Content that’s Worth Following 3: Stay Away from Controversial Topics and Opinions 4: Take Advantage of Mutual Friends 5: Establish a Tone and Voice 6: Post Content on a Regular Basis 7: Interact with the Followers You Have 8: Be Genuine in Your Efforts 9: Use Your Social Media Presence to Promote Your Social Media 10: Stay Positive With the following of these tips, you’re well on your way to establishing the social media presence you envision.

SEO Tips for Law Firms

Lawyers are some of the most sought-after service providers in the world. Whether it’s representing an individual(s) in a lawsuit or a criminal case, lawyers play a large role in society and the legal system as a whole. Statistics prove that websites listed on the first page of search engines are more likely to see a steady influx of traffic, compared to a site that is on the third or fourth page. If you’re looking to drive prospective clients to your firm’s website, then SEO is your best bet. Now, how do you enhance your search ranking using SEO? Segment Your Search Area, Create Content that is Worth Exploring, Sign Up for Social Media, and Look into Link Building. Stand out among the sea of law firms out there by using SEO.

AI & SEO: How Artificial Intelligence Affects Your Search Ranking

Whether or not you’re aware of it, AI is used by search engines when it comes to your SEO score and search ranking. As artificial intelligence continues to advance, so will the practices and techniques that are applied to your SEO strategy. With a self-learning system in place, specialists have more opportunity to push the boundaries of SEO and help businesses increase their online visibility. By understanding the changes that AI has created for search engines, you can stay one step ahead of your competition by utilizing new tools and tactics.

Infographics: Link Building for Novice SEO Consultants

Having good content will lead to natural and unnatural link building. No matter what, links are shared due to the value of their content being linked. Content should be relevant, and backlinks should be relevant to the topic of the content. Unique content, that brings value, is considered relevant to search engines. Search engines really care about giving search inquirers the content they really want to see.

How to Do Backlinking for Novice SEO Consultants

Backlinking is a very crucial part of SEO and digital marketing, because It helps you rank higher on search engines. It increases relevancy of your brand name, by also having influencers promote your business’s products and content on the World Wide Web. Backlinks aren’t only used for SEO. Backlinks help drive traffic from other websites that may have your target market already viewing those particular sites. Having your brand promoted or talked about on other sites, as well as having your website linked back to, will increase your business’s P.R. (Public Relations) and publicity.

Importance of Alt Tags for On Page SEO

Using and optimizing an alt tag reasonably is important for ranking highly for SEO because the search engine crawler can only recognize an alt tag. The search engine may skip your pictures without an alt tag. A large of proportion of image searching is via the search engine. Also, images are more acceptable to users compared to the text. Search Engines cannot see images on websites so that it cannot crawl the text either. So by creating an alt tag for every image, you have a great opportunity to let your image on a website to be as visible as possible.

Target Points Presents the Link Building Guide Part 7: Wrap-up & Recap

Link Building is one of the most difficult digital marketing techniques to execute due to the fact that it encompasses multiple practices. There’s content creation, social media, and networking, as well as online reputation management. It may all seem like a lot but is well worth the reward with others linking to your content, increasing your SEO score along the way. Content is the foundation of any link building strategy. At the end of the day, it’s what catches the reader’s attention and is the thing that they link to their own website.

Supreme Cleaning NYC & the Launch of Their New Website

In a string of good news, our web development team recently completed the website design and implementation for another one of our clients: Supreme Cleaning. This New York City-based janitorial company provides cleaning solutions to both residential and commercial properties. From exterior and interior cleaning to regular property maintenance, Supreme Cleaning prides itself on presenting their clients with professional and specialized cleaning services. When it came to establishing the website on a secure server that would be safe from hackers and other intruders, we utilized only the best. In addition to this, we also went with a large sized server that allows for faster processing speeds, meaning shorter load times and happier visitors.