Choosing the right company is critical to your success when you want to stay local and still get top-quality work. In fact, selecting the best company can make or break your business’s success. Good SEO Requires Real Understanding You can’t just Google for the “best…
Quality vs. Quantity is a never-ending conversation in the marketing world. Businesses don’t want to pay for half-interested leads, who they feel were ‘never’ going to close. In an ideal situation, they would only be dealing with leads primed and ready to buy, who are…
You can’t escape social media, especially when over 220 million users exist in the United States alone as of 2020. On a worldwide scale, there are more than 4.2 billion active social media accounts. Given the number of people with social media accounts, connecting with…
Data shows the average smartphone user searches for local businesses using a variety of search tools. According to survey responses, Google Maps is the preferred search tool when someone wants to seek out a local company or business. Think about the way you search for…
Introduction Online videos are among the most consumed forms of content on the internet. If you’re looking to deliver rapid-fire messages without scaring your audience away with information overload then crafting a video may just be your best bet. Sites like YouTube and Vimeo have…
Okay, we all know quality must be the top priority when discussing content marketing. That means your content marketing strategy is always evolving, with the aim of creating valuable content that consistently speaks to your audience. It’s easy to get caught up in new trends….
It’s a question that comes up for every business… How much should you expect to spend on advertising? What’s the “right way” to set your marketing spend? How much should go to which platforms? Should you spend more on Google Ads, or Facebook? Should SEO…
Which of the following is not true about graphic design? Your business needs a logo Ugly websites convert better than well-designed websites Custom work is looked upon more favorably than stock art Graphics can improve SEO value of your website Quality graphics improve advertising efforts…
Glenn Gabe, SEO Consultant at G-Squared Interactive tweeted regarding a possible algorithm shift detected between September 16th and September 17th. “Definitely seeing some sites with a lot of volatility,” he said, earmarking this date range. “It’s always an interesting time of year, as Google’s algos…
What Is LSI? Despite it’s complicated name, LSI is a simple concept to understand — and a powerful SEO attribute in the eyes of Google. First, let’s get through the technical specification: Latent semantic indexing began as a way of matching text. The patent was…
How many users actually make a purchase based on a blog post? 61%. That’s a lot. Statistically, it’s most users. It’s worth knowing that people who read blogs, read 5-10 blog posts per day. The level of consideration you can yield from this beyond what…
Our team lives and breathes keyword analysis— – picking apart which search terms result in the highest gains for your business. We apply years of experience and focus on PPC instead of treating it as secondary to SEO like most other companies. As a result,…
