Target Points Inc

Digital Marketing

Digital Marketing and Why Content is King

People like to feel that they’re getting something meaningful in return for their attention. If you’re presenting them with poor quality content or things that don’t concern them, they’re sure to tune out and tell their friends to stay away. This can be harmful on the overall value of your brand just as much as delivering a substandard product. Cool and engaging content, combined with a great product will lead to an increase in popularity and positive word of mouth, which can only mean good things for your business. In the end, the success of your marketing strategy will most likely hinge your ability to create awesome and engaging content. Make sure that it’s relevant, intriguing, and most importantly relates to whoever is reading/watching it. Begin working on your content today and show your audience why your business is one they can trust in.

What is an Invalid Click in a Google AdWords Campaign?

When it comes to spotting the difference between valid and invalid clicks, it’s all about knowing what to look for. We highly recommend that you monitor your ad traffic closely so that you know who it is exactly that is clicking on your ads. Google AdWords accomplishes this already but it never hurts to see for yourself. Another tip we advise is for users to never be afraid to speak up they feel that they have been the subject of some invalid clicks. There’s a strong chance that Google isn’t going to catch them all and if you don’t report them when they’re discovered your money is practically going to waste.

In the right hands Google AdWords is a powerful tool that can help strengthen your business’ marketing strategy. Invalid clicks can be seen as a mere bump in the road that Google has been working diligently to remedy. Even users themselves can stop invalid clicks if they know what to look for. Don’t allow your campaign to be compromised by invalid clicks. Best of luck in your next PPC campaign and watch out for those shady click rates!

Keywords Optimize Your Blog Post? How Do They Work?

Search engine marketing involves utilizing special keywords and linking to increase a webpage’s ranking, thus moving them up in the search engine. If you’re wondering just how you could be number one, worry not as we’re here to lend a hand. The first step in moving up in the list of names in Google is utilizing keywords. Keywords are the popular terms and phrases picked up by the search engine that will drive traffic to your blog. With just a little bit of research, you can find which keywords are popular in regards to your blog topic or business and begin to work it into your content.

Using Instagram to Promote your Business Blogs

Use the same branded graphics from the blog posts and create the square Instagram version.
Post “coming soon to the blog” photos with messages telling your followers what they can expect to see in the next few days. Follow through with what you promise!
Take behind the scenes photos of what inspires your blog post. If there was a photo shoot involved, show the set up and the photographer at work. If you are the photographer then have someone take a photo of you taking the photos!
Use quotes from your post and make images with them. Think of how you make a “click to tweet”. Short and sweet, and wording that will catch your followers’ attention.
You can even promote old blog posts and say something like “from the archives” and in the call to action say, “search for so and so in the blog”
Create a giveaway on Rafflecopter with something you can give your followers as a prize. It can be a service, a product or even an amazon gift card. Promote it on Instagram, use the link in the profile to take them to a landing page where they sign up to your newsletter to enter the giveaway.
Do you publish guest posts? Do a feature on your author, do a couple of shout out posts about their Instagram account and blog before and after you post about their guest post.
Use you Instagram as a mini blog and use the caption to write mini blog posts that you can finish off with, “read more about this on the blog”

7 SEO Tips To Optimize Your Blog

Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Blog gives you real estate to place calls-to-action in order to convert. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. Whenever you publish a new blog post, you should automatically publish it to the main social networks

Website Redesign Tips and Tricks

Business websites are for lead generation so here are the 3 Keys to a Successful Website

Website should attract prospects

How do you attract prospects? Use Inbound Marketing to Get Found:

Create great content
Optimize that content for search (SEO)
Promote that content using social media

But why content is so important? Content drives visitors

Search engines like fresh content (SEO)
People like fresh content (social media)
More content means more tickets in lottery

Publish Everything

News Releases
Websites should convert visitors to leads.

How to do that? All websites need landing pages

Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).

Calls to Actions everywhere (homepage, newsletters, emails, blog, e-books)
Connect those CTA to your Landing Pages
Websites should produce measurable ROI.

Measurement is easy online, a redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.

SEO Tips and Tricks #2

Much published content achieves little interaction, therefore has minimal relevance business value.

Content RELEVANCE is now king. Content should be produced based on topic interactions and mapped to business goals – balancing supply with demand. This approach will mean that you focus on content that is valuable –to users and to your business. Google will reward your efforts. Focus on quality, then scale the quantity.

Brand Identity Essentials

A brand gives a business its unique identity – its look and feel, voice and personality. Think about it – without its brand, Nike is just another shoemaker and Bergdorf Goodman is just another department store. A strong brand comes from a place of truth about what a business authentically represents, and about what its products mean to its customers. It’s not magic, it’s insight. In the following pages, we’ll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.

Must Haves For Your Website

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age.

A company’s website is its virtual storefront and is an essential piece of any online marketing strategy.

However having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. It needs to attract visitors, educate them and convince them to buy.

Today’s internet has become social and interactive, no longer static like it used to be. Because of this we must now utilize integrating search, social media, content, blogging with our websites to help boost traffic.