Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Blog gives you real estate to place calls-to-action in order to convert. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. Whenever you publish a new blog post, you should automatically publish it to the main social networks
Business websites are for lead generation so here are the 3 Keys to a Successful Website
Website should attract prospects
How do you attract prospects? Use Inbound Marketing to Get Found:
Create great content
Optimize that content for search (SEO)
Promote that content using social media
But why content is so important? Content drives visitors
Search engines like fresh content (SEO)
People like fresh content (social media)
More content means more tickets in lottery
Websites should convert visitors to leads.
How to do that? All websites need landing pages
Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).
Calls to Actions everywhere (homepage, newsletters, emails, blog, e-books)
Connect those CTA to your Landing Pages
Websites should produce measurable ROI.
Measurement is easy online, a redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.
Much published content achieves little interaction, therefore has minimal relevance business value.
Content RELEVANCE is now king. Content should be produced based on topic interactions and mapped to business goals – balancing supply with demand. This approach will mean that you focus on content that is valuable –to users and to your business. Google will reward your efforts. Focus on quality, then scale the quantity.
A brand gives a business its unique identity – its look and feel, voice and personality. Think about it – without its brand, Nike is just another shoemaker and Bergdorf Goodman is just another department store. A strong brand comes from a place of truth about what a business authentically represents, and about what its products mean to its customers. It’s not magic, it’s insight. In the following pages, we’ll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.
We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age.
A company’s website is its virtual storefront and is an essential piece of any online marketing strategy.
However having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. It needs to attract visitors, educate them and convince them to buy.
Today’s internet has become social and interactive, no longer static like it used to be. Because of this we must now utilize integrating search, social media, content, blogging with our websites to help boost traffic.