Much published content achieves little interaction, therefore has minimal relevance business value.
Content RELEVANCE is now king. Content should be produced based on topic interactions and mapped to business goals – balancing supply with demand. This approach will mean that you focus on content that is valuable –to users and to your business. Google will reward your efforts. Focus on quality, then scale the quantity.
A brand gives a business its unique identity – its look and feel, voice and personality. Think about it – without its brand, Nike is just another shoemaker and Bergdorf Goodman is just another department store. A strong brand comes from a place of truth about what a business authentically represents, and about what its products mean to its customers. It’s not magic, it’s insight. In the following pages, we’ll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.
We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age.
A company’s website is its virtual storefront and is an essential piece of any online marketing strategy.
However having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. It needs to attract visitors, educate them and convince them to buy.
Today’s internet has become social and interactive, no longer static like it used to be. Because of this we must now utilize integrating search, social media, content, blogging with our websites to help boost traffic.
