CPC, or cost per click, is a model in which you pay every time somebody clicks on your ad. Cost per click shows you how much your business is paying for people to click on your ads so you can prioritize your budget as well as see what’s working – or not working. While only focusing on what can be measured doesn’t work in the world of marketing, with some of the most successful companies choosing outcomes over methods, CPC is undeniably helpful when it comes to successfully monitoring marketing metrics. Improving the quality of your traffic is a great way to lower your CPC.
How to Ask Your Clients for Good Referrals
A good referral is even more important than social media, online research, and email. A good referral has a high likelihood of becoming a paying client and is also generally a business that generates healthy revenues. First, try to figure out who your target market is. Who would benefit most from your business and what you have to offer? After you realize who that is, the next steps practically take themselves. Ask your best clients, Be proactive & ask directly , Keep it simple.
Why Reviews Matter for Your Business
Online reviews have become one of the best and cheapest ways for businesses to differentiate themselves from competitors. A good review can go a long way. But a great review isn’t the only type of review that can make a huge impact on your business. A bad review can make an even bigger impact. Maintaining the way that customers and potential customers see your business often begins with reviews and online review management.
SEO vs SEM: What You Need to Know
SEO uses organic factors to get content seen in SERPs. Brands don’t need to pay for SEO, which makes it a very popular way to get traffic to websites that might otherwise have a tough time doing so. SEM, or Search Engine Marketing, involves paid ads. With SEM, the more money you spend, the more people you’ll reach. SEM starts targeting your audience much more quickly.
Want to Be a Blog to Watch in 2022?
Blogging will still be effective in 2022 and will likely continue to be effective for the indefinite future. In fact, if you want to be a blog to watch in 2022, websites with blogs have 434% more indexed pages. SEO keywords are definitely important when it comes to blogging. The more relevant and original content on your website, the more Google will promote you.
You Can Now Embed Your Instagram Profile on Your Website
The feature will allow users to embed an Instagram profile on websites such as blogs with a miniature version of their profiles. Users can also embed other creators’ Instagram profiles on a website. This feature is currently only available in the U.S.
Facebook Comment Moderation Tool
Facebook announced a new Facebook comment moderation tool feature that it released for creators, along with several other support features including live chat. The social media giant added new tools to help creators manage their post comments and a new live chat option to help with account lockouts.
Branded Hashtags: What Are They?
A branded hashtag is a custom hashtag specifically for your brand. It can be the name of your company, products, campaigns, or slogans that are true to you. A hashtag is one of the most powerful tools in your marketing toolbox and can seamlessly connect you to your desired audiences.
How to Increase Engagement on Instagram
Likes, comments, shares, follows are all important when it comes to increasing engagement on Instagram, but there’s a lot more to it than that. Here’s how to make your Instagram page easy to discover. The most important part of any successful business Instagram “strategy” is to be honest, authentic, and real to your brand.
Hero Shot: What it is and Why You Need One
A hero shot is the main image on a landing page. Ideally, it sets the tone for readers about what they’ll read. It’s also one of the most important parts of any effective landing page. Up to 75% of sales are lost due to a bad website or landing page experience. Luckily, there’s an easy formula to follow. Use a relevant image, show your values, make it emotional, use keywords and captions, all to decrease bounce rates.