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Target Points Inc

Digital Marketing

Why an Inbound Marketing Strategy Is Important

Having an inbound marketing strategy means that your content is relevant and personalized to your customers. It’s about offering useful content and establishing your brand as a thought leader. The inbound marketing strategy methodology grows your organization organically, one meaningful interaction at a time. It’s about helping your potential consumer reach their goals, no matter what stage they’re in.

Proven Backlink Strategies to Increase SEO Results

More credible backlinks from authoritative sites lead to higher Google ranking. When your ranking goes up, your site’s traffic naturally increases. Implementation is a little more challenging. It all boils down to understanding and using the best strategies to ultimately improve SEO results. Guest posting, becoming a source, business directories, broken link building, and creating a resource are steps to take to get more credible backlinks.

Google Says: Fix Your Mobile Site

Google has been dropping hints for years about how much mobile-friendly websites matter. If yours isn’t up to par, it’s in your best interest to learn how Google indexing works and how to use the tools to make sure your site is working optimally. Considering the importance of mobile-first indexing and its role in returning search results, you should take the time to run your site through Test My Site. Doing so makes sure your site is working optimally for the search engine and gives you the tools to fix any issues that might exist.

SEO for Local Businesses: What You’re Missing

When thinking about local SEO, it is important to remember online competition is not local competition, claim your Google Business Profile, and keep blogs up to date. Think about what your customers really need, and use your content as an opportunity to deliver that in the most efficient way possible. Answer questions you get often in person. Share those great conversations you have with other local business owners, about what really matters, and those nuggets of priceless advice. Your message has to connect. You have to learn how to build authentic relationships online, and one of the foremost ways of doing that is to create content that actually resonates with your audience.

Writing Content That Ranks: How to Size Up the Competition

Your content should also be engaging, so consider using rich media elements to present your information in a way that is pleasing to the eyes. Also, examine the length of competitor content and adjust the length of your content accordingly. Look at internal and external links on competitor sites, too, because they help Google understand which content is relevant to your topic and your business. Remember to link your most important page to your other pages internally, so Google recognizes that this particular page is your core page.

Is Email Marketing Still Valuable in 2021?

Email marketing is still valuable. If you haven’t used email to market your product or service yet because you believed it wasn’t worth the effort, you may need to reconsider your strategy. When you create your emails, remember to personalize them as you establish your brand. This is the first step in building trust with your audience. Nurture the relationship with your customers to keep them coming back. A compelling email will engage your audience. Start with a carefully crafted subject line and remember to define your call to action.

How to Choose the Best SEO Company

When choosing a high quality digital marketing company for SEO services, realistic results are a priority. Don’t fall for buzz words, always discuss metrics, look for case studies and third party certifications. Working with a local company is always the best option because they’ll have unique insights into the area market. An SEO company in New York will know about colloquial terms and help you create a laser-focused SEO approach.