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Target Points Inc

Digital Marketing

Using Latent Semantic Indexing (LSI) to Create an SEO Advantage

Today, latent semantic indexing has become part of the process that search engines use to organize and classify content. LSI uses mathematical techniques to find relationships between words and concepts. Semantically related content is further processed and indexed along with directly related content. It improves the searching experience by deciding if certain words are related, giving us better search results. By incorporating LSI keywords into your content, your SEO naturally improves, organically improving your search engine ranking.

Why Businesses Need Blogs

While there are different objectives for marketing, and most businesses will want to see concrete results as quickly as possible. Each piece of content you put out online can help educate potential prospects, and build your brand as the go-to authority in the niche. Knowing this, there’s significant value in building out content. Here are the fine details on why blogging is important for your business, and our best business blogging tips.

Why Every Long Island Business Needs PPC

PPC proves to be effective for every business we’ve had the opportunity to work with. We take this approach because not only can every behavior be tracked, but we can also develop and recognize KPIs that can define your ultimate success. Seeing what paid search results drive customers allows you to orient all of your other objectives towards this. If we know a certain phrasing is driving sales, we can incorporate it’s use into blog articles, email marketing campaigns, and sales scripts. 

Does Quality Score Matter for Google Ads?

One of the frustrating things about Google’s Quality Score metric, is that there is no definitive way to track or improve them. Having a high quality score is useful, as it will drive down the cost of ads. However, even Google Partner Ad Agencies do not have clear indication on how to increase them. What’s more, is that the claims that quality score decreasing ad costs are largely anecdotal.

Why Your Content Marketing Isn’t Working

The primary goal of all content is to stimulate the end user’s mind. When adhering to these endlessly repeating formats, what you’re doing is creating “me too” content. These attempts do nothing to separate your business from the thousands of others attempting these strategies. Having a unique voice allows you to take positions, and show your audience what’s important to you. If this message resonates, you can develop an authentic following, and become an actual thought leader in your industry. The issue with doing it the way “everyone else is doing,” is that there is no reason to listen to you above any other competitor.

New SEO Trends: Content is King (Again)

Google has previously made mention that it wants to see mobile-supportive sites, triggering many SEO websites and agencies to showcase their “responsive design” ability at every opportunity. Fast load times have always mattered. However, SEO specifics tend to remain something of a ‘black box’ when it comes to the Google algorithm. Tests are routinely conducted by even the most senior blogs to determine what’s going on behind the company’s algorithms. These tests turn hunches into hypothesis, and vague conclusions are drawn based on the repeatability of these metrics.

Spring Marketing Tips (Updated for 2021)

When people think of seasonal marketing, it’s usually paired to contests and promotions. Just like your business, this is a time of the year where many prospects are evaluating how far they’ve come for the year. Consider giving away something that provides value, and stir some interest from the local community. Contests and Promotion are one of the finest tools available to generate immediate attention. However, knowing how to make a contest (on facebook, email, or any other marketing channel) makes a huge difference.

How a Digital Marketing Agency Is Also an Advertising Agency

There is no doubt that a successful digital marketing agency is more than just understanding the digital landscape of the digital world, and having good marketing strategies and plans. It’s about understanding how to do advertising on the internet, and knowing how to communicate your brand’s goals, missions, campaigns, and message the best way possible to the right channels in which you provide your advertisements to those who you know want to see them.

10 Ways to Increase Your Followers on Social Media

Success on social platforms is determined by your level of persistence and how willing you are to put yourself out there. While no one tactic is guaranteed to enhance your number of followers, combining a few is sure to garner some positive results. Whether you’re a small business looking to expand your digital presence or are just aiming to make a friend or two, here are ten things that you can do to increase your number of followers on social media. 1: Put Yourself Out There 2: Create Content that’s Worth Following 3: Stay Away from Controversial Topics and Opinions 4: Take Advantage of Mutual Friends 5: Establish a Tone and Voice 6: Post Content on a Regular Basis 7: Interact with the Followers You Have 8: Be Genuine in Your Efforts 9: Use Your Social Media Presence to Promote Your Social Media 10: Stay Positive With the following of these tips, you’re well on your way to establishing the social media presence you envision.