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Target Points Inc

Digital Marketing

Why Your Content Marketing Isn’t Working

The primary goal of all content is to stimulate the end user’s mind. When adhering to these endlessly repeating formats, what you’re doing is creating “me too” content. These attempts do nothing to separate your business from the thousands of others attempting these strategies. Having a unique voice allows you to take positions, and show your audience what’s important to you. If this message resonates, you can develop an authentic following, and become an actual thought leader in your industry. The issue with doing it the way “everyone else is doing,” is that there is no reason to listen to you above any other competitor.

New SEO Trends: Content is King (Again)

Google has previously made mention that it wants to see mobile-supportive sites, triggering many SEO websites and agencies to showcase their “responsive design” ability at every opportunity. Fast load times have always mattered. However, SEO specifics tend to remain something of a ‘black box’ when it comes to the Google algorithm. Tests are routinely conducted by even the most senior blogs to determine what’s going on behind the company’s algorithms. These tests turn hunches into hypothesis, and vague conclusions are drawn based on the repeatability of these metrics.

Spring Marketing Tips (Updated for 2021)

When people think of seasonal marketing, it’s usually paired to contests and promotions. Just like your business, this is a time of the year where many prospects are evaluating how far they’ve come for the year. Consider giving away something that provides value, and stir some interest from the local community. Contests and Promotion are one of the finest tools available to generate immediate attention. However, knowing how to make a contest (on facebook, email, or any other marketing channel) makes a huge difference.

How a Digital Marketing Agency Is Also an Advertising Agency

There is no doubt that a successful digital marketing agency is more than just understanding the digital landscape of the digital world, and having good marketing strategies and plans. It’s about understanding how to do advertising on the internet, and knowing how to communicate your brand’s goals, missions, campaigns, and message the best way possible to the right channels in which you provide your advertisements to those who you know want to see them.

How Blogging Can Land You the Job of Your Dreams

Blogging is a great way of showing that you are an opinionated individual and are not afraid to express your feelings. Blogging allows you to express your interest. Blogging gives companies a feel for your personality. Based off your writing style, the topical relevance of your articles, and how you express your opinion, jobs can get a feel for your personality before you even come in for an interview.

Why Influencer Marketing Is the Next Big Thing

Influencer marketing is all about an individual that personifies what your business is about and has the same goals in mind. By associating your business with someone that has the ear of the people, you provide yourself with the platform necessary to expose your brand to an entirely new audience. Websites like Facebook, Twitter, and Instagram allow individuals share their voice with thousands of people with a click of a button. This gives local businesses much more incentive to invest in influencer marketing as their brand message can be spread to the masses in a similar matter. One thing that many small and local businesses are missing is a brand personality. This is what gives your business a specific look and feel and allows you to connect with your audience. Investing in an influencer can provide your brand with the sense of personality it needs while also introducing you to a whole new audience. Word of mouth marketing is still a powerful tool and fortunately influencers take that a step further. Critics and journalists are among some of the most popular influencers, as they have garnered a following of people that will not make a decision without their approval.

25 Social Media Content Ideas

Success on social media is dependent on the type of content your produce. Posting the same type of post day after day is sure to your disengage your audience, which will cause them to eventually check out. Your social media page is all about promoting your brand. No matter what format of content you’re using, your brand should be a representation in some way, shape, or form. Generate hype and anticipation for an event by posting about it days or maybe weeks ahead of time. Whether they’re new or recycled, share your blog content on a consistent basis to keep your audience engaged in what you have to say. This can benefit your blog’s SEO ranking, which will increase its visibility in the process. The purpose of social media is to keep people informed. Share articles, reports, editorials, and tips that are both relevant to your business and your audience’s interest.

#Saycheese: Using images to promote your brand on social media

Images play a pivotal role in conveying messages between businesses and their consumers. With the rise of social media, companies now have an additional platform to promote their brand. No matter what type of social media platform you’re utilizing, images are a great way to effectively engage your audience. The right type of image can tell consumers more about your business than any amount of text can. Visual content is a great way of engaging your audience on more personal level. By letting them into your business, showing off your fun side, and providing them with variety of different images, you have the potential to expose them to your brand in a way that words alone wouldn’t allow you to do. As Facebook, Twitter, Instagram, and now Snapchat continue to grow in popularity, the use of images will only become more essential to success on social media.

#Instabusiness: How to Use Instagram to Promote Your Business

In the world of business, visuals are everything. The average consumer comes with a “show, don’t tell” attitude, relying on what they can see to make a decision, rather than what they’re told. Over the last couple of years Instagram has skyrocketed in popularity thanks to its ability to share photos and videos with others in an instant. With millions of members and a widespread influence, businesses are now starting to join in order to better promote their brand. When used correctly, Instagram is a powerful marketing tool. Remember that a picture speaks a thousand words and with the right type of images, you’ll have a loyal following of your own in no time.

Big Ideas, Small Business: The Best Online Marketing Practices for Small Businesses

One of the primary goals of any business should be to engage your current consumers while also attracting new ones. In order to accomplish this, you need to establish a direct line of communication between you and your audience. What better way to do just that than through social media? Sites like Facebook, Twitter, and Instagram allow you to keep your consumers up to date with new products and company news, in addition to finding out how they feel about your business. Low advertising costs and the ability to create an account free of charge make this online marketing practice a given among small businesses, and one you should definitely begin to utilize. Despite SEO being difficult to grasp in some places, it is one of the most useful tactics in terms of getting consumers to find your business online. E-commerce websites enable you to offer your products and services over the web, expanding your reach and eliminating the need to open multiple locations. Blogs allows you to put your knowledge on display, while providing your audience with information they can use to their benefit. This adds value to your small business and shows that you’re someone that can be trusted.