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Target Points Inc

Digital Marketing

6 Digital Marketing Trends You Need To Prepare For

Digital marketing is evolving at a rapid pace, and it can be difficult to keep up with the latest trends. However, if you want to stay ahead of the curve, it is important to be aware of the latest developments. In the contemporary world, the importance of data in digital marketing cannot be undermined. In fact, data is available in such abundance that it is becoming nearly impossible for marketers to analyze all of it and draw valuable conclusions. 

Social Media Engagement

Instagram is one of the most powerful business tools in the world. With one billion users per month, the potential to grow your company from the ground up is limitless. The biggest factor that will determine success is engagement. Instagram engagement refers to likes, comments, shares, and other actions that validate that your content is resonating with users who see it.

How to Pin Posts to Your Instagram Profile

Instagram has continued its history of evolving and adapting to the needs of its users by releasing a new feature this month which allows to pin posts to a profile. This new innovation gives users the option to keep up to 3 posts at the top of their feed, allowing visitors to get a glimpse of must-see content. Pinned content can be from photos, videos, or reels that have been posted in the past.
To utilize this cool new feature, simply go to your Instagram feed and select a photo, video, or reel that you want to feature. At the top right of the selected post, click the 3 dots. Once you click the 3 dots above the post, it will bring up a menu: simply select “Pin to your profile” near the bottom of the list. Doing so will take the photo out of its current spot on your feed and place it at the very top of your grid, where your most recent post currently is. You can pin up to 3 posts, taking up the first row of your post grid if you choose to do so. To unpin a post, simply follow the same steps as pinning the post, but select “Unpin from profile.” This will revert the unpinned post to its original place within your post grid, putting it back in chronological order as you once had it.

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

What Is CPC?

CPC, or cost per click, is a model in which you pay every time somebody clicks on your ad. Cost per click shows you how much your business is paying for people to click on your ads so you can prioritize your budget as well as see what’s working – or not working. While only focusing on what can be measured doesn’t work in the world of marketing, with some of the most successful companies choosing outcomes over methods, CPC is undeniably helpful when it comes to successfully monitoring marketing metrics. Improving the quality of your traffic is a great way to lower your CPC.

How to Ask Your Clients for Good Referrals

A good referral is even more important than social media, online research, and email. A good referral has a high likelihood of becoming a paying client and is also generally a business that generates healthy revenues. First, try to figure out who your target market is. Who would benefit most from your business and what you have to offer? After you realize who that is, the next steps practically take themselves. Ask your best clients, Be proactive & ask directly , Keep it simple.

Why Reviews Matter for Your Business

Online reviews have become one of the best and cheapest ways for businesses to differentiate themselves from competitors. A good review can go a long way. But a great review isn’t the only type of review that can make a huge impact on your business. A bad review can make an even bigger impact. Maintaining the way that customers and potential customers see your business often begins with reviews and online review management.

SEO vs SEM: What You Need to Know

SEO uses organic factors to get content seen in SERPs. Brands don’t need to pay for SEO, which makes it a very popular way to get traffic to websites that might otherwise have a tough time doing so. SEM, or Search Engine Marketing, involves paid ads. With SEM, the more money you spend, the more people you’ll reach. SEM starts targeting your audience much more quickly.