Target Points Inc

Digital Marketing

Video Search & SEO: 10 Ways to Obtain More Views

Online videos are among the most consumed forms of content on the internet. If you’re looking to deliver rapid-fire messages without scaring your audience away with information overload then crafting a video may just be your best bet. Sites like YouTube and Vimeo have grown to become some of biggest in regards to the video content industry. Similar to other forms of search, optimization practices can be utilized in order to increase the visibility of your videos.

How to Set an Advertising Budget

When you look at the big picture, it’s easy to see how important it is for you to allocate funds to an advertising budget. Deciding which approach to take depends largely on your audience demographics. Consider the differences in traditional and digital advertising as you create your advertising budget, and you’ll be on the right track for getting your business out there. To help prepare an advertising budget, it is important to look at sales percentage, industry averages, set marketing objectives, and establish a maximum budget.

The Benefits of Hiring an SEM Company for Your Startup Business

Hiring an SEM company will benefit you in achieving your SEM goals. If you feel like your business needs a little extra help in getting your brand message, products, and services across to new potential consumers, then read on to learn more about how an SEM company and PPC advertising can help your startup business do that. An SEM company will also do keyword research, and select the right keywords you want to bid on. Having the right keywords selected will drive your ads to the accurate target consumers you want to see your ads. Remember, good content that matches your keywords will increase quality score. Good quality score will increase the viewing of your ads on search engines, and decrease costs for PPC. This is an effective investment for any startup business.

Infographics: Link Building for Novice SEO Consultants

Having good content will lead to natural and unnatural link building. No matter what, links are shared due to the value of their content being linked. Content should be relevant, and backlinks should be relevant to the topic of the content. Unique content, that brings value, is considered relevant to search engines. Search engines really care about giving search inquirers the content they really want to see.

How to Do Backlinking for Novice SEO Consultants

Backlinking is a very crucial part of SEO and digital marketing, because It helps you rank higher on search engines. It increases relevancy of your brand name, by also having influencers promote your business’s products and content on the World Wide Web. Backlinks aren’t only used for SEO. Backlinks help drive traffic from other websites that may have your target market already viewing those particular sites. Having your brand promoted or talked about on other sites, as well as having your website linked back to, will increase your business’s P.R. (Public Relations) and publicity.

Importance of Alt Tags for On Page SEO

Using and optimizing an alt tag reasonably is important for ranking highly for SEO because the search engine crawler can only recognize an alt tag. The search engine may skip your pictures without an alt tag. A large of proportion of image searching is via the search engine. Also, images are more acceptable to users compared to the text. Search Engines cannot see images on websites so that it cannot crawl the text either. So by creating an alt tag for every image, you have a great opportunity to let your image on a website to be as visible as possible.

Target Points Presents The Link Building Guide Part 5: Types of Content to Utilize

Depending on your audience, you may feel more inclined to write an informative blog post while others turn to videos to get their point across. There are various forms of content but they are all there to accomplish one goal: engaging your audience into sharing it. These are just a few forms of content that are likely to get a share or two. Remember, it’s still your job to ensure that whatever content you’re posting is fun, engaging, relevant, and informative. By diversifying the types of content you utilize, you’re increasing your chances of someone wanting to link to you.

Target Points Presents The Link Building Guide Part 2: Networking & Establishing Relationships

Unlike other steps in the link building process, establishing relationships doesn’t really involve your content but rather you as a person and your ability to interact with others. Networking and building relationship plays a large role in the entire link building process. Success in meeting others that will want to link to your content and vice versa relies on your ability to research, persuade, and express yourself. Once the content has been created, it’s your responsibility to get people to read it. Keeping these tips in mind is the best way to connect with others and establish healthy links in a timely fashion.

Say What Now? How to Build an Online Reputation

In order to build a reputation worthy of increasing your SEO and driving traffic to your website, some work will need to be done. We’ve discussed the significance of a reputation management, now it’s time to talk about laying the foundation for your status on the digital landscape. Building an online reputation is one of the key requirements in driving traffic to your site and increasing your overall SEO score. No one wants to check out a business with a poor reputation. By staying ahead of the game, communicating with your audience, and delivering news to where it needs to be, people will be talking about your business in no time.

Questions to Ask Before Hiring an SEO Company

SEO firms consist of a group of experts dedicated to helping businesses enhance their visibility on search engines. But, with the thousands of SEO companies out there, which one is right for your website? Without the proper guidance you may find yourself investing in an organization that is unable to suit your specific needs. Finding the perfect SEO company is all about asking the right questions. Don’t hesitate to take away as much information as possible from your candidates before making a decision. If you’re looking for the complete digital marketing package then check out our blog post on why you should hire a digital advertising agency.