A hero shot is the main image on a landing page. Ideally, it sets the tone for readers about what they’ll read. It’s also one of the most important parts of any effective landing page. Up to 75% of sales are lost due to a bad website or landing page experience. Luckily, there’s an easy formula to follow. Use a relevant image, show your values, make it emotional, use keywords and captions, all to decrease bounce rates.
Every time a user visits your website, or comes across a piece of your content, it’s an “audition” to win their purchasing power. You want your business to radiate quality at all times, wherever they come across you. The goal is to secure as many of these auditions as possible, and inevitably win more purchases in the process. Consistency across every point of brand contact is crucial in developing trust in the mind of your prospects. Design is one more forefront where that must be accomplished. Quality graphic design can assist your audience targeting efforts. This will actually result in increasing conversion rates due to your aesthetic choices.
A brand gives a business its unique identity – its look and feel, voice and personality. Think about it – without its brand, Nike is just another shoemaker and Bergdorf Goodman is just another department store. A strong brand comes from a place of truth about what a business authentically represents, and about what its products mean to its customers. It’s not magic, it’s insight. In the following pages, we’ll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.