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Target Points Inc

Digital Marketing

The Cost of Clicking: Five Pay-Per-Click Tips for Small Businesses

Thanks to the power of Google AdWords, practically any small business can advertise on the popular search engine. Despite its simplistic nature, there’s more to pulling off a successful campaign than just creating an Ad and setting a budget. Without the proper guidance, you’ll find your ad lost among the sea of similar businesses somewhere on the 10th or 11th page of the search results. As scary as that sounds there’s no need to worry. While keyword research is useful in discovering which ones are most popular, remember that they must be relevant to your Ad Group and what you’re advertising. Adding keywords for the sake of popularity can cause your ad to drop in rank, leading to poor placement on the search engine. If you’re looking to attract consumers nearby then you may want to utilize AdWords’ geo-targeting. This enables you to limit your search range to areas close to your business. Monitoring your progress and checking in with your reports are important for knowing which keywords are working, who is clicking on your ad, and where they’re clicking from. Ad extensions enable you to attach your phone number, website URL, and social media links to your ad. This allows someone to contact your business directly or lead them somewhere they can inquire about additional information.

What is an Invalid Click in a Google AdWords Campaign?

When it comes to spotting the difference between valid and invalid clicks, it’s all about knowing what to look for. We highly recommend that you monitor your ad traffic closely so that you know who it is exactly that is clicking on your ads. Google AdWords accomplishes this already but it never hurts to see for yourself. Another tip we advise is for users to never be afraid to speak up they feel that they have been the subject of some invalid clicks. There’s a strong chance that Google isn’t going to catch them all and if you don’t report them when they’re discovered your money is practically going to waste.

In the right hands Google AdWords is a powerful tool that can help strengthen your business’ marketing strategy. Invalid clicks can be seen as a mere bump in the road that Google has been working diligently to remedy. Even users themselves can stop invalid clicks if they know what to look for. Don’t allow your campaign to be compromised by invalid clicks. Best of luck in your next PPC campaign and watch out for those shady click rates!