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Target Points Inc

Digital Marketing

Advantages of Using Social Media Marketing for Your Business

One avenue where social network has made the biggest influence is marketing. Where business owners once had to spend millions of dollars in convincing audiences to purchase their products, marketing since become a much more personal experience, as companies have shifted towards utilizing social platforms to spread their message. The more activity your business has on social media, the more likely it is that it will be shared with others, helping to enhance your brand recognition. Social media allows your audience to connect with your brand, long after they’ve viewed your commercial or walked passed your billboard. It also serves as another to way to express your brand voice and personality. The more businesses begin to understand the importance of social media marketing, the more they will be able to benefit from its uses. With the right strategy and quality content to engage their audience, any business, including yours, can find success in marketing via the digital landscape.

Worth 1000 Words: The Importance of Images on Social Media

People don’t want to just read what your business is about, they want to see it too. Sharing images is a great way to engage with your audience as they provide them with a visual representation of your message, and hopefully one they can relate to as well. Without totally eliminating word-only posts, pictures should come with a majority of your social content to catch your readers’ attention and pull them into brand. Many successful campaigns have been built off this storytelling approach and thanks to easy access to professional photos, you can now execute a creative photo campaign without breaking the bank.

Using Instagram to Promote your Business Blogs

Use the same branded graphics from the blog posts and create the square Instagram version.
Post “coming soon to the blog” photos with messages telling your followers what they can expect to see in the next few days. Follow through with what you promise!
Take behind the scenes photos of what inspires your blog post. If there was a photo shoot involved, show the set up and the photographer at work. If you are the photographer then have someone take a photo of you taking the photos!
Use quotes from your post and make images with them. Think of how you make a “click to tweet”. Short and sweet, and wording that will catch your followers’ attention.
You can even promote old blog posts and say something like “from the archives” and in the call to action say, “search for so and so in the blog”
Create a giveaway on Rafflecopter with something you can give your followers as a prize. It can be a service, a product or even an amazon gift card. Promote it on Instagram, use the link in the profile to take them to a landing page where they sign up to your newsletter to enter the giveaway.
Do you publish guest posts? Do a feature on your author, do a couple of shout out posts about their Instagram account and blog before and after you post about their guest post.
Use you Instagram as a mini blog and use the caption to write mini blog posts that you can finish off with, “read more about this on the blog”