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Target Points Inc

Digital Marketing

8 Reasons Why User Experience Design is Essential for Your Website in 2022

The focus during web design is on delivering a user experience that is not only engaging but also useful. After all, if users cannot find what they are looking for on your site, then it is not doing its job properly. User experience (UX) design ensures that every element on your site – from the colors to the layout – works together to create a seamless and enjoyable experience for users and also improve your website’s page experience which is important for SEO.

Hero Shot: What it is and Why You Need One

A hero shot is the main image on a landing page. Ideally, it sets the tone for readers about what they’ll read. It’s also one of the most important parts of any effective landing page. Up to 75% of sales are lost due to a bad website or landing page experience. Luckily, there’s an easy formula to follow. Use a relevant image, show your values, make it emotional, use keywords and captions, all to decrease bounce rates.

Need a New York Website Design Company?

A great website design company can mean the difference between a great digital presence and a bad one – one of today’s deciding factors on which companies end up being successful. A great website design company will make sure that the look and feel of your website are both inviting and engaging. Pleasant and relevant images, HTML, CSS, and JavaScript are all essential parts of ensuring this.

Google Says: Fix Your Mobile Site

Google has been dropping hints for years about how much mobile-friendly websites matter. If yours isn’t up to par, it’s in your best interest to learn how Google indexing works and how to use the tools to make sure your site is working optimally. Considering the importance of mobile-first indexing and its role in returning search results, you should take the time to run your site through Test My Site. Doing so makes sure your site is working optimally for the search engine and gives you the tools to fix any issues that might exist.

Supreme Cleaning NYC & the Launch of Their New Website

In a string of good news, our web development team recently completed the website design and implementation for another one of our clients: Supreme Cleaning. This New York City-based janitorial company provides cleaning solutions to both residential and commercial properties. From exterior and interior cleaning to regular property maintenance, Supreme Cleaning prides itself on presenting their clients with professional and specialized cleaning services. When it came to establishing the website on a secure server that would be safe from hackers and other intruders, we utilized only the best. In addition to this, we also went with a large sized server that allows for faster processing speeds, meaning shorter load times and happier visitors.

The Website Checklist: Everything You’ll Need

No matter what type of website you may have, there are certain requirements that need to be met in order to find success and increase traffic. Check out our complete website checklist below for everything you’ll need to create a website that is both engaging and sure to attract visitors. Content is the words you use to guide your visitors through your website. They should be inviting, enticing, descriptive, and most importantly, accurately convey your message. Having a great sitemap is key to making your website easy-to-navigate. Remember to provide your visitors with access to all pages from the homepage through the use of a navigation bar and direct links. Search engine optimization increases your site’s visibility on search engines, through the use of links and keywords. Establishing a brand identity enables you to separate your website from the others. Logos, taglines, and personality, in addition to specific colors and fonts all go into a brand’s identity, and are things that should be included in your website. This will help you stand out as one in a million.

Website Redesign Tips and Tricks

Business websites are for lead generation so here are the 3 Keys to a Successful Website

Website should attract prospects

How do you attract prospects? Use Inbound Marketing to Get Found:

Create great content
Optimize that content for search (SEO)
Promote that content using social media

But why content is so important? Content drives visitors

Search engines like fresh content (SEO)
People like fresh content (social media)
More content means more tickets in lottery

Publish Everything

News Releases
Websites should convert visitors to leads.

How to do that? All websites need landing pages

Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).

Calls to Actions everywhere (homepage, newsletters, emails, blog, e-books)
Connect those CTA to your Landing Pages
Websites should produce measurable ROI.

Measurement is easy online, a redesign without measurable improvements is a waste of time. Know your current stats and goals before starting the redesign.

Must Haves For Your Website

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age.

A company’s website is its virtual storefront and is an essential piece of any online marketing strategy.

However having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. It needs to attract visitors, educate them and convince them to buy.

Today’s internet has become social and interactive, no longer static like it used to be. Because of this we must now utilize integrating search, social media, content, blogging with our websites to help boost traffic.