With the growth of technology, social media is one of the more important platforms for entertainment, culture and even more recently—business. As people are turning to their different social media outlets hourly, it is important that businesses know what, how and when to post for a more engaging audience.
Why people use different social media platforms:
All social media platforms market for different reasons. This is why it is key to find out carefully what you are trying to accomplish with your brand. It’s also ideal to have multiple social media accounts, as they all serve different purposes. For example, the use of Instagram could be solely for funny pictures and memes, while LinkedIn could be a more serious outlet. For proper engagement with your audience, the individual or company behind the scenes should be sure to have clear-cut content so the audience will not be left confused.
With the constant use of mobile devices at work, home and social gatherings, different marketing strategies can be used to grasp the attention of their audience through social media. Make sure your outlets are easily accessible, otherwise people can be turned off and less likely to return.
A clever way to engage with your audience through social media is being relevant. In a time where people would rather watch than read, it is important to share pictures and videos with relevance to current events. People are more likely to express their opinions on a hot social topic and are open to comment on your content. In some way, relating this to your business, your social media account allows for you to be up to date as well as market yourself or your business in a creative way. Always remember, a little animation mixed with originality can go a long way.
How to be more personal with your audience:
Engaging with your audience on a personal level has great usefulness as well. In order for people to return and show valid interest, answering their questions, liking their comments, tagging and replying to their comments can make them want to further inquire about what it is you are selling and/or marketing for. Having forums in order to ask and answer questions can help with discovering who your audience is exactly and what appeals to them. Be prompt and active when responding on all social media outlets.
The creation of an online community is also a major step in engaging with your audience. Many social media platforms have group pages where people who share an interest in what you are promoting or marketing can come together and listen to more ideas. They can see updates within your work or whatever it is that you’re marketing. Even something as simple as the right hashtag can lead people to your group, read a message and have them fascinated.
Humanizing your posts and content can prove to be very important as well. People usually take to content that sounds like a person wrote it as opposed to a robot. Slight banter and jokes tend to pull people in and can keep them coming back for more. It can also attract more than one type of audience, as people take to humor in different ways.
Why Consistency Is Key:
Being consistent with the content is also a way to keep engaging with your audience also. It is essential to know when to post your content whether it be videos or pictures. If your audience tends to turn to your social media outlet for information or even a funny video or picture, it is dire to not keep them anticipating for too long. Developing a certain time frame for when you display more content can get you an active audience.
As well as consistency, keeping in mind what the audience liked as opposed to what they did not is always important. Finding out what works for your social media platform helps you learn from prior mistakes and helps to set a tone to what you market. It helps with the style of your blog or the platform you’re using and helps toward the advancement. Even sharing certain things more than once can be beneficial. What the audience likes corresponds to how they engage.
The daily expansion of these social media outlets is one that does not seem to be dying down soon. Millions of viewers tune in daily to their favorite outlets. With the appropriate concepts and ideas, one can excel at promoting their skills through social media and having an active following for a lifetime.
