While the whole world has embraced the services of SEO companies because of their importance, some businessmen still wonder why they should invest in it. The benefits of investing in search engine optimization are innumerable and they keep increasing.
Lead generation and increase in sales
Beginning from prospective customers’ angle, over 80 percent of prospective buyers of your services or products will first search Google for its cost, where to buy it, its usefulness and reviews about it. They will eventually click any of the sites that pop up in Google search engine result page.
This implies that search engine optimization helps you reach customers that are interested in your products and services at the exact time when they are ready to buy them. Remember that being interested in your products and services does not mean they are ready to purchase.
Imagine if the link to your website is among the top few links on Google’s search engine result page. There will be more traffic in your website and over 70 percent of the visits on your website will be converted to sales because they are visits from prospective customers. This also means that investing in search engine optimization usually leads to massive returns on investment.
Your competitors already rank high on Google
At this age and stage, millions of salesmen and businessmen have already adopted the search engine optimization so they rank high on Google. This implies that they are already grabbing the major part of the market share. So, search engine optimization is no longer an option, it is a must because you either join the bandwagon or get run out of business.
Search engine optimization is about the cheapest but the most effective means of marketing. The higher you rank on Google the more often your website will appear on search engine result page and the more sales you will get. Most other forms of marketing are more expensive and less effective.
Search engine optimization automatically comes with accurate market segmentation. Business men actually narrow down their target market to a category of people that are likely to purchase their products and services. This will increase the conversion rate. For instance, a company that sells cosmetics will narrow their target market to women between the ages of 16 and 50 years as these are the categories of people who are actively into cosmetics. But if the same company adopts search engine optimization, the exact women who are interested in the products and are ready to buy are the ones that will search the web. This narrows down the target market further to the ready ones and increases conversion ratio.
Credibility and brand awareness
The more your website appears on Google search engine result page the more credible your brand will become. Prospective customers will begin to develop certain trust for your brand consciously or unconsciously. This is the power of consistency. Have you ever bought a product because the brand was virtually all over the internet and after using the product, you were disappointed because the product did not live up to the hype. It is the power of consistency that got the better of you.
If you are a resident of Georgia, you may not get the best of SEO benefits listed above if you don’t hire a competent Georgia SEO company. This is because there are so many companies in Georgia that claim to be SEO giants but only very few of them actually deliver. So, before you hire any Georgia SEO company, you might want to look out for the features below.
Availability of Certified Google Analytics Specialist
Nobody can be better in search engine optimization than Google certified professionals. They understand the nitty-gritty of how search engine optimization works. So, you should confirm if your prospective SEO company has Google certified professionals.
Experience matters a lot too. In fact, there is no profession where experience does not matter. So, you should hire a company that has been in operation for a pretty long time and can prove that. They should be able to list out their clients for you.
Responsive customer service
SEO is like emergency services because the more time you waste, the more traffic you lose and the more sales you lose. Prospective customers are constantly online browsing the details of their products and services of interest. So, your SEO Company has to be responsive. For instance, if you suddenly discover a keyword that is frequently searched within your niche and you call your SEO Company to adopt it. If it takes about an hour before your request is implemented, do you have any idea of how many prospective customers you would have lost within the time frame?
Reference from a client
This is the best way to assess your prospective SEO Company. If you know a friend or colleague who has enjoyed the services of any Georgia SEO Company, it is advisable to seek recommendations from him or her.
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