A business is only as strong as its strategy

Inbound marketing is the use of relevant and personalized content as a means to engage the consumer and attract them to your site. Contrary to traditional marketing, which is more invasive, inbound is all about providing your audience with information that they can use, while showing why your brand is something that they should be invested in.

inbound marketing

Content is:

When it comes to inbound marketing, the only way to keep your audience coming back is to keep them busy. Content is key in regards to engaging your audience, and that’s where we come in. Target Points will provide you with the necessary tools to be successful in this digital age of marketing.

Ready to talk about your inbound marketing?

Attract

The first step to drive traffic to your site and engage your audience is to capture their attention with appealing content and a customer-centric experience. By focusing on SEO and SEM, Target Points will increase your brand's visibility and make it easy for prospective customers to discover relevant content. We'll align our strategies with your goals and objectives to reach your ideal customer.

Convert

Now that we have your audience’s attention, it's time to draw them in. Our targeted content, content offers, landing pages, and calls-to-action all play a role in this process. These steps incentivize your audience and show them that you provide something truly beneficial. Converting visitors into leads involves obtaining contact information and allows you to deeply nurture your valuable relationships. Landing pages and content offers also come in handy, acting as a trade-for-trade deal. Target Points will provide and manage these tools for you, guiding your prospective customers along the conversion process.

Close

Your lead now understands everything your business offers and is just looking for that final push to become your customers. Target Points will provide up-to-the-minute insights about why your brand is worth trusting with additional content tailored to those already familiar with your brand. This strategy allows potential customers to see how far they have come in your relationship and ways they can potentially invest in your business. In the close stage, Target Points uses email marketing to communicate directly with your leads, reminding them one last time why you and your products are dependable.

Delight

Your lead is now a customer, but the job isn’t quite finished. Target Points will continue to provide relevant content to keep your audience engaged, using surveys and social monitoring to measure performance. Your leads decided to trust your brand and deserve to be rewarded. Our web design services provide your website with enough content and stunning visuals to keep your audience coming back while our digital specialists continuously develop re-engagement strategies. Custom surveys and dropping in on social media conversations are great ways to receive feedback, allowing us to return to the drawing board to make further improvements.

Attract
Convert
Close
Delight

Long Island

Inbound Marketing

Branding; everyone’s doing it.

Welcome to the Inbound Funnel

When it comes to inbound marketing, the only way to keep your audience coming back is to keep them busy. Content is key in regards to engaging your audience, and that’s where we come in. Target Points will provide you with necessary tools to be successful in this digital age of marketing. Engaging your audience is broken into 4 simple steps: