Lead generation is one of the main goals for marketers, but where do they come from? Despite its significance only 1 in 10 marketers feels their lead generation ideas are effective, meaning something doesn’t add up.

Lead generation campaigns can be difficult to execute due all their moving parts and complex nature. There is different tips and tricks to increase leads by exploring every facet of the campaign process. 

In order to execute an efficient lead generation campaign marketers require four elements to ensure that things runs smoothly.


  1. Offer: An offer refers to any piece of content that can perceived as high value. These can include
  • E-books
  • Whitepapers
  • Free consultations
  • Coupons
  • Product demonstrations.
  1. Call to actions: A call to action is either text, image, or a button that links directly to landing page so people can find and download your offer.
  1. Landing pages: A landing page, compared to web pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
  1. Forms: A Form allow you to collect contact information from visitors in exchange for an offer.

Now that we’ve gone through the core aspects of lead generation, get more information from our e-book 30 Tips and Tricks to lead Generation to know in detail all the different strategies to implement and generate Leads, or give us a call today if you are looking to lear about lead generation in long island at Target Points we are ready to help you out.