In today’s society companies and businesses of all sizes are starting to put more effort into their online presence. Social media in general has become the main source of communication and news source for many individuals. On a daily basis, the average time that an individual spends online is between 4-8 hours.
As a business/company it is important to capitalize on SEO services and utilizing them to the best of your ability. Traditional forms of marketing such as TV commercials are starting to become obsolete. The ROI (return on investment) for 30 second TV commercials or ads in print publications are slowly declining. Small and medium sized businesses have to be more strategic with their marketing budget.
In this article, we are going to discuss with you a few tips and advice on SEO services. Factors such as what to look for when hiring an SEO company, reaching your target market efficiently, expanding your presence online, and increasing the traffic on your website.
Hiring an SEO company that specializes in your industry field
When you are in the market of inquiring SEO services, one of the most key factors you should take into consideration is an SEO company’s portfolio. The entire goal of search engine optimization is to have a great and efficient presence on websites such as Google, Yahoo, and Bing. You want to make sure that your business is in the forefront (ideally you want to be on the 1st page or 2nd page).
During the beginning phase of choosing the right SEO team, be sure that they have experience similar to your industry field. This will come in handy as you all will be able to create a general strategic foundation in the beginning.
As you continue to build your online presence, you will need to become more focused on your specific industry. Being found amongst local similar businesses (typically your competition) and others around the country/world can be a difficult task. Do not expect for an overnight change to occur. This is going to take time and it is important that you are patient.
Driving your overall main product/service to your target market
On your website it is important that your keywords are specific, yet not overstuffed. One of the most common mistakes that businesses make is believing that jam packing keywords will benefit them. That is actually a false notion that you should not take.
A great rule of thumb to go by is keeping your keywords between 1-2 times per 100 words (or no more than 10% of your articles/blog posts). Remember the old mantra “sometimes less is better” that many people still say today? That is how you should approach SEO in general and SEO services.
Increasing your website traffic by 30% (and more)
When you properly implement SEO services to your website, your online presence will increase accordingly. It is important that if you want to drive 30% or more new traffic to your website that you are consistently active on it. Being active can include a news page or blog that is home to new information of your products/services.
Search engines pick up on the word count that you produce within articles/blog posts. A general rule of thumb for SEO purposes is to always have a minimum of 300 words per article/blog post. As stated earlier, maintaining around 10% of keyword usage will help your visibility on search engine websites.
Are you prepared to being implementing SEO services into your business? We hope that you take these tips and advice we have provided to you on your journey. Learning SEO practices can be as easy as you make it. Creating a great foundation, being patient, and staying consistent will help your business overall presence online.
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