When it comes to small businesses, most don’t have as much financial leeway as larger corporations and chains. That means that they are forced to do the best they can with what they have. That being said, there are platforms out there looking out for the little guy. Platforms like Google AdWords were designed with small businesses and startups in mind, allowing them to promote their products and services on their search engine on a limited budget. This method of advertising is also known as PPC (pay-per-click). Thanks to a budget management system, small businesses can set up a payment plan in which the user only pays when someone clicks on their ad.

You know what? Let’s just go through all the reasons why PPC advertising is the best option for small businesses.

PPC Ads Saves You a Ton of Money

Let’s put the most obvious reason out there first. PPC advertising was made with small businesses in mind. That means that they were purposely designed to be cost-effective. As previously stated, their budget management system works off a pay-per-click structure. In layman’s terms, you only have to pay when someone clicks on your ad. PPC advertising also allows you to set your budget, meaning that there’s no such thing as overspending. With hidden fees, contracts, and stipulations absent from the deal, PPC is a great choice for those looking for little obligation.

PPC Ads Allow to Target Your Market Specifically

Google AdWords operates kind of like an online billboard. However, imagine a billboard that only presented itself to those that were looking for products and services you were offering. PPC advertising accomplishes this through the use of keywords. Users can actually insert keywords that will dictate who will see their ads. This increases the chances of someone clicking on that ad because they were already searching for a topic related to it on search engines. Users can also use negative keywords to prevent attracting the wrong crowd. When it comes to managing a small business, targeting your ideal audience can be difficult. Fortunately, PPC advertising is here to even the odds.

It Comes With Awesome Analytics

The hardest part of pulling off some advertising campaigns is determining how well it worked. However, with AdWords, you can find out both during and after the campaign is over. PPC ads also come complete with analytics that tell you exactly who clicked on your ad, where they were from, and what keyword they used to view it. This information allows you to decide what’s working compared to what can use some spicing up. The only way to correct your mistakes is by recognizing that you made a few. PPC analytics do just that and a little more if you’re willing to delve deep.

It’s Easy to Use

You don’t have to be a digital marketing guru to master PPC advertising. Like I said, AdWords was created for everyday small business owners. Google is happy to walk users through its PPC platform by hosting online classes that cumulate in an AdWords exam. This provides users with a firm understanding of how to properly utilize AdWords as well as its many functions. And hey, if you don’t feel like sitting through hours of tutorials, you can always have someone else handle your PPC campaign for you (i.e. Target Points).


If you’re looking get into the digital marketing game then PPC advertising is a great place to start. Not only will it save you a ton of money in the long run but it’s also great for targeting your ideal audience. With analytic and budget management tools to keep you on track, coupled with a user-friendly interface, there’s no reason why you haven’t signed up already. Go for it!