If you’re not in the SEO industry, now’s the time to get in. According to reports, the SEO industry is estimated to grow beyond 80 billion by the year 2020. It’s clear that by the results SEO is producing for small and large businesses alike it isn’t going away anytime soon. Despite search engine optimization being a relatively new concept, it is quickly beginning to surpass other methods of both digital and traditional marketing.

SEO spending has grown exponentially since its conception in the late 1990s and is only continuing to increase. New additions to SEO have entered the fold, changing the way web developers and content writers approach web design. Innovative analytic tools are forcing SEO specialists to go back to the drawing board in terms of developing strategies and overall, things are just beginning to become more expensive.

However, more and more businesses are starting to see the practical uses of SEO. Search engines have become institutions in their own right, with billions of visitors utilizing their platform per day. Internet searching has also become the most efficient form of discovering information. There’s no more phonebook or white pages but instead Google and Bing searches. Whether or not you believe that this is making individuals lazy, you can’t deny that this rise in search engine popularity allows SEO specialists to make a fortune exploiting its various opportunities and applications.

On another note, things are more digital than ever before. Who needs a billboard when you can place your business directly in front of your ideal audience? SEO allows users to find your business with ease and the best part – they were already looking for it in the first place. SEO is continuing to grow because there’s nothing random about it. There’s no luck associated. As long as you provide a service that someone is looking for, your business will be noticed. That’s why businesses are willing to shell out millions – because it’s a proven strategy and those don’t dissipate that easily.

On the opposite side of the spectrum, don’t be surprised if you see some businesses turn to various alternatives to SEO. One of the early appeals of SEO was that it was cost-effective for smaller businesses. With SEO spending on the rise, expect some SEO service providers to increase their prices in order to match demand. SEO is starting to be seen as more lucrative, potentially alienating the little guy. Also, with every business utilizing the popular method, competition is going to go through the roof. In other words, that means more time and more money in order to obtain the results you desire.

If you’re working in the SEO industry, this is all music to your ears. However, if you’re looking to inquire about SEO services, it’s recommended that you start saving now.

For those looking to learn more about SEO, its industry, or applications coming down the line, check out the Target Points blog. Visit our SEO services page for additional information on our own SEO strategy, prices, and rates.