When you look at the big picture, it’s easy to see how important it is for you to allocate funds to an advertising budget. Deciding which approach to take depends largely on your audience demographics. Consider the differences in traditional and digital advertising as you create your advertising budget, and you’ll be on the right track for getting your business out there. To help prepare an advertising budget, it is important to look at sales percentage, industry averages, set marketing objectives, and establish a maximum budget.
