Whether or not you’re aware of it, AI is used by search engines when it comes to your SEO score and search ranking. As artificial intelligence continues to advance, so will the practices and techniques that are applied to your SEO strategy. With a self-learning system in place, specialists have more opportunity to push the boundaries of SEO and help businesses increase their online visibility. By understanding the changes that AI has created for search engines, you can stay one step ahead of your competition by utilizing new tools and tactics.