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Target Points Inc

Digital Marketing

Content Marketing Excellence: How to Raise the Bar

The best content comes from thinking about your audience and building your content around them and their journey. It doesn’t happen overnight, so you need to devote some energy to creating the right content for your audience. It’s an iterative process as well. Through testing, analyzing your user feedback, and combining features that worked separately, you will grow with your audience.

Why Your Content Marketing Isn’t Working

The primary goal of all content is to stimulate the end user’s mind. When adhering to these endlessly repeating formats, what you’re doing is creating “me too” content. These attempts do nothing to separate your business from the thousands of others attempting these strategies. Having a unique voice allows you to take positions, and show your audience what’s important to you. If this message resonates, you can develop an authentic following, and become an actual thought leader in your industry. The issue with doing it the way “everyone else is doing,” is that there is no reason to listen to you above any other competitor.