When thinking about local SEO, it is important to remember online competition is not local competition, claim your Google Business Profile, and keep blogs up to date. Think about what your customers really need, and use your content as an opportunity to deliver that in the most efficient way possible. Answer questions you get often in person. Share those great conversations you have with other local business owners, about what really matters, and those nuggets of priceless advice. Your message has to connect. You have to learn how to build authentic relationships online, and one of the foremost ways of doing that is to create content that actually resonates with your audience.