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Target Points Inc

Digital Marketing

Video Marketing: 7 Types Of Videos To Promote Your Brand

Videos are the most popular content formats on the Internet. They hold the attention of viewers longer than any other format. People remember video content far better and longer than text and photos.
It is not easy to create videos. Video production takes time and effort. However, once you create a video, your returns will be worth the investment. To ensure you get the right returns from the video production, have a clear goal on what you want to produce. 
There are many types of videos and the choices can get confusing and, at times, even overwhelming quickly. To help you with this, we have listed the seven most popular video formats to promote your brand, product, or service.

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

What is Digital Content Marketing?

Digital content marketing is a technique of distributing and disseminating useful information to your target audience over the internet. Through digital content marketing, your business can communicate with your present and potential customers using search engines, email and social media. Depending on the aims of your organization’s marketing strategy, you can launch digital marketing campaigns using both free and paid media. With so many alternatives and tactics available in digital marketing, you have the freedom to be creative and try new things on a limited budget.

How to Choose the Best SEO Company

When choosing a high quality digital marketing company for SEO services, realistic results are a priority. Don’t fall for buzz words, always discuss metrics, look for case studies and third party certifications. Working with a local company is always the best option because they’ll have unique insights into the area market. An SEO company in New York will know about colloquial terms and help you create a laser-focused SEO approach.

Say What Now? How to Build an Online Reputation

In order to build a reputation worthy of increasing your SEO and driving traffic to your website, some work will need to be done. We’ve discussed the significance of a reputation management, now it’s time to talk about laying the foundation for your status on the digital landscape. Building an online reputation is one of the key requirements in driving traffic to your site and increasing your overall SEO score. No one wants to check out a business with a poor reputation. By staying ahead of the game, communicating with your audience, and delivering news to where it needs to be, people will be talking about your business in no time.

Best Practices for Promoting Your Business on Social Media

As the key to establishing a digital presence, social media provides you with the perfect platform to directly engage your audience. By following these practices you can develop a social media presence that’ll allow you to promote your business, as well as its products and services. Websites like Facebook, Twitter, or Instagram, allow you to share content, drop in on consumer conversations, and develop integrated campaigns in promotion of your products and services. Facebook and Twitter are usually the two profiles that every business has, with the others being utilized for specific purposes. When it comes to creating content for social media, ensure that it is creative, relevant, and informative. Anything being posted should be done so with the goal of either engaging or informing the reader. Setting social media objectives will allow you to track your progress and measure your performance. Your business page should have a distinct look and feel to it that lets consumers know that you’re unique. When writing content for your social media pages, try to find a specific tone and stick to it, whether it be humorous or professional. Creating a profile that is unique entices visitors to stick and may even lead them to check out your website. Analyzing your social media activity shows you where you need to improve compared to where you’re excelling.

Rise to the Top! Digital Marketing Strategies for a Startup

Fortunately, thanks to the rise of digital marketing, and the internet in general, getting your startup business off the ground isn’t as difficult as it once was. The good thing about digital marketing is that you’re never alone. There’s always a group of professionals ready to assist you in improving your online presence. By placing your trust in the right digital marketing strategy and utilizing proper tactics, your tiny startup has the potential to grow into a million dollar corporation of its own. Success in a startup is not just about having a great product and financial stability, but showing consumers how your business differentiates from those already out there.

Tips for Businesses Utilizing Local SEO

Through the use of keywords and links, SEO allows your content to appear on search engines like Yahoo, Bing, and Google. In the past couple of years SEO has become a crucial component of digital marketing strategies for all businesses, especially for small sized startups, and local businesses looking to advance their own personal local SEO strategies. Thanks to its cost-effective nature, many business are able to promote their products and services, as well as branded content like videos, eBooks, and blog posts without breaking the bank. Your website is supposed to be a place where consumers can go to learn more about your business. However in doing so, many people become so involved in talking about their products, services, and history that they forget their basic information. This includes your business’ name, address, and phone number. These three things are basic key components that search engines look for when going through content. SEO is one of the most useful digital marketing tactics if you know how to utilize it properly. By following these tips, you’re sure to increase your visibility on search engines, ultimately leading to a higher surge in website traffic, and hopefully more customers excited about walking through your doors.

Home Is Where the Business Is: The Best Practices For Local SEO

While regular SEO is great for enhancing your digital presence as a whole, good local SEO practices is going to be the deciding factor between whether consumers in your area are able to locate your business or not. Search Engine Optimization, or SEO, is all about using links, keywords, and quality content (blogs, videos, etc.), to help increase your website and business’ visibility on popular search engines like Google and Bing. This means that when someone searches for the products or services that you provide, your business will be at the top of the search results. Local SEO takes the same concept as regular SEO and marginalizes it, which puts an emphasis on optimizing your website for your business’ location and its surrounding communities. In addition to increasing your website’s visibility, utilizing local SEO also heightens your chances of appearing number one in the search results.

#Saycheese: Using images to promote your brand on social media

Images play a pivotal role in conveying messages between businesses and their consumers. With the rise of social media, companies now have an additional platform to promote their brand. No matter what type of social media platform you’re utilizing, images are a great way to effectively engage your audience. The right type of image can tell consumers more about your business than any amount of text can. Visual content is a great way of engaging your audience on more personal level. By letting them into your business, showing off your fun side, and providing them with variety of different images, you have the potential to expose them to your brand in a way that words alone wouldn’t allow you to do. As Facebook, Twitter, Instagram, and now Snapchat continue to grow in popularity, the use of images will only become more essential to success on social media.