In order to build a reputation worthy of increasing your SEO and driving traffic to your website, some work will need to be done. We’ve discussed the significance of a reputation management, now it’s time to talk about laying the foundation for your status on the digital landscape. Building an online reputation is one of the key requirements in driving traffic to your site and increasing your overall SEO score. No one wants to check out a business with a poor reputation. By staying ahead of the game, communicating with your audience, and delivering news to where it needs to be, people will be talking about your business in no time.