The ability to compete can determine your financial success as well as your relevancy in regards to your target audience. Fortunately, with the rise of digital marketing, there are more ways than ever to get a leg up on your competitors; one of those being SEO. To outrank your competitors on search engines in order to give you a fighting chance when it comes to attracting consumers, Start Developing Content, Redesign Your Website If Necessary, and Begin Linking Content.