Google has previously made mention that it wants to see mobile-supportive sites, triggering many SEO websites and agencies to showcase their “responsive design” ability at every opportunity. Fast load times have always mattered. However, SEO specifics tend to remain something of a ‘black box’ when it comes to the Google algorithm. Tests are routinely conducted by even the most senior blogs to determine what’s going on behind the company’s algorithms. These tests turn hunches into hypothesis, and vague conclusions are drawn based on the repeatability of these metrics.