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Target Points Inc

Digital Marketing

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

What is Digital Content Marketing?

Digital content marketing is a technique of distributing and disseminating useful information to your target audience over the internet. Through digital content marketing, your business can communicate with your present and potential customers using search engines, email and social media. Depending on the aims of your organization’s marketing strategy, you can launch digital marketing campaigns using both free and paid media. With so many alternatives and tactics available in digital marketing, you have the freedom to be creative and try new things on a limited budget.

Best Practices for Promoting Your Business on Social Media

As the key to establishing a digital presence, social media provides you with the perfect platform to directly engage your audience. By following these practices you can develop a social media presence that’ll allow you to promote your business, as well as its products and services. Websites like Facebook, Twitter, or Instagram, allow you to share content, drop in on consumer conversations, and develop integrated campaigns in promotion of your products and services. Facebook and Twitter are usually the two profiles that every business has, with the others being utilized for specific purposes. When it comes to creating content for social media, ensure that it is creative, relevant, and informative. Anything being posted should be done so with the goal of either engaging or informing the reader. Setting social media objectives will allow you to track your progress and measure your performance. Your business page should have a distinct look and feel to it that lets consumers know that you’re unique. When writing content for your social media pages, try to find a specific tone and stick to it, whether it be humorous or professional. Creating a profile that is unique entices visitors to stick and may even lead them to check out your website. Analyzing your social media activity shows you where you need to improve compared to where you’re excelling.

Shut the Door, Have a Seat: Why You Should Hire a Digital Advertising Agency

Running a business is hard enough without having to worry about the marketing side of it all. Hiring the right digital advertising agency will enable you to delegate your efforts to a team of creative individuals that know how to effectively promote your brand. By enlisting the help of an agency, your days of feeling left behind in this digital age are one step closer to being over.
Why a Digital Advertising Agency Should Handle Your Social Media:
Create an Integrated Strategy Across Multiple Platforms
Optimize Social Post to Increase Visibility
Monthly Analytics & Reporting
Post Customized to Your Brand Identity

Digital Marketing Mistakes & Accounting Companies: A Major Miscalculation

One area of accounting that many tend to skip over is digital marketing. At its core, digital marketing is the source of potential business and maintaining the relationship between current clients. With that said, the average accountant is not digital marketing expert, therefore they are sure to make a mistake or two when attempting to engage their audience. he only way your firm stands a chance at being found on search engines like Google and Yahoo is by utilizing SEO (search engine optimization). Through the use of keywords and specialized links, search engines are able to identify to with your website and move it up the results. he only way your firm stands a chance at being found on search engines like Google and Yahoo is by utilizing SEO (search engine optimization). Through the use of keywords and specialized links, search engines are able to identify to with your website and move it up the results. Whether it’s your customer service, professional stature, or the fact that you offer donuts at the door, market what you do that’s different, not just who you are. This shows your true value and what differentiates you from the rest.

It Only Makes Cents: 3 Digital Marketing Tips for Accounting Firms

Since the beginning of commerce, every business has required marketing in order to expand their reach and attract new audiences. The same thing applies to accounting firms; institutions that are seen as a necessity to countless businesses and individuals. But with the hundreds of thousands of accounting firms out there, how can one differentiate themselves from all of the others? The answer is simple: by joining the digital marketing race. With marketing and advertising moving onto the digital landscape, it’s time that accounting firms follow suit in order to effectively promote their brand. Thanks to the popularity in social media and content marketing, consumers are now looking for businesses that will provide them with useful information before formally interacting with them. In others words, don’t be afraid to show off your genius through blogs and social media. Email campaigns are not only useful for attracting new clients but also for nurturing existing ones. In order to make your information accessible to consumers no matter where they may be, it is important that you invest in mobile-compatibility. This includes a website and emails that are fully responsive with smart phone and tablet devices as well as cloud-based accounting software. By creating content that is mobile-friendly, you are increasing your chances of someone coming across your firm while they’re at the gym or grabbing a cup of coffee.

Big Ideas, Small Business: The Best Online Marketing Practices for Small Businesses

One of the primary goals of any business should be to engage your current consumers while also attracting new ones. In order to accomplish this, you need to establish a direct line of communication between you and your audience. What better way to do just that than through social media? Sites like Facebook, Twitter, and Instagram allow you to keep your consumers up to date with new products and company news, in addition to finding out how they feel about your business. Low advertising costs and the ability to create an account free of charge make this online marketing practice a given among small businesses, and one you should definitely begin to utilize. Despite SEO being difficult to grasp in some places, it is one of the most useful tactics in terms of getting consumers to find your business online. E-commerce websites enable you to offer your products and services over the web, expanding your reach and eliminating the need to open multiple locations. Blogs allows you to put your knowledge on display, while providing your audience with information they can use to their benefit. This adds value to your small business and shows that you’re someone that can be trusted.