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Target Points Inc

Digital Marketing

Does Quality Score Matter for Google Ads?

One of the frustrating things about Google’s Quality Score metric, is that there is no definitive way to track or improve them. Having a high quality score is useful, as it will drive down the cost of ads. However, even Google Partner Ad Agencies do not have clear indication on how to increase them. What’s more, is that the claims that quality score decreasing ad costs are largely anecdotal.