Your brand should have a unique look, feel, voice, and even personality if you want to relate to a specific audience or group of consumers. Thanks to the internet and social media, ordinary people have been given a platform to voice their opinion, and with that, the ability to influence others in how they perceive certain businesses and identify with them. Google, being the world’s most popular search engine, has a large influence on who views your business and how they feel about it. When it comes to finding your business online, it’s all about specificity and making your brand stand out among the others. Your identity should be associated with something unique that Google can relate and link to. Analyzing your Facebook audience can show you what type of brand you need to be, while Google can teach you how to specify your attributes to your location in order to make it easily searchable. Keep in mind that identity is everything and that social media can be the first step to finding out what kind of brand you really are.