Every time a user visits your website, or comes across a piece of your content, it’s an “audition” to win their purchasing power. You want your business to radiate quality at all times, wherever they come across you. The goal is to secure as many of these auditions as possible, and inevitably win more purchases in the process. Consistency across every point of brand contact is crucial in developing trust in the mind of your prospects. Design is one more forefront where that must be accomplished. Quality graphic design can assist your audience targeting efforts. This will actually result in increasing conversion rates due to your aesthetic choices.