Email marketing is still valuable. If you haven’t used email to market your product or service yet because you believed it wasn’t worth the effort, you may need to reconsider your strategy. When you create your emails, remember to personalize them as you establish your brand. This is the first step in building trust with your audience. Nurture the relationship with your customers to keep them coming back. A compelling email will engage your audience. Start with a carefully crafted subject line and remember to define your call to action.