When people think of seasonal marketing, it’s usually paired to contests and promotions. Just like your business, this is a time of the year where many prospects are evaluating how far they’ve come for the year. Consider giving away something that provides value, and stir some interest from the local community. Contests and Promotion are one of the finest tools available to generate immediate attention. However, knowing how to make a contest (on facebook, email, or any other marketing channel) makes a huge difference.