Link Building is one of the most difficult digital marketing techniques to execute due to the fact that it encompasses multiple practices. There’s content creation, social media, and networking, as well as online reputation management. It may all seem like a lot but is well worth the reward with others linking to your content, increasing your SEO score along the way. Content is the foundation of any link building strategy. At the end of the day, it’s what catches the reader’s attention and is the thing that they link to their own website.